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Making the Case for PTA---. Because It’s Worth It!. PTA National Convention June 10, 2010 Presented by: Deborah Walsh & M. Ivelisse Castro. Goals for today:. Learn the personal, professional and persuasive reasons people join PTA. Understand the importance of knowing what dues fund.

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Making the Case for PTA---

Because It’s Worth It!

PTA National Convention

June 10, 2010

Presented by:

Deborah Walsh & M. Ivelisse Castro


Goals for today:

  • Learn the personal, professional and persuasive reasons people join PTA.

  • Understand the importance of knowing what dues fund.

  • Explore how to define and deliver a PTA value message.


Value. noun

def :worth, desirability, utilitysyn : - merit, benefit - worth, advantage - practicality, effectiveness


Buyer: Teachers & Administrators

  • Needs:

  • Communication within and without system

  • Support for programs, curriculum, etc.

  • Parent involvement, especially to meet NCLB requirements

  • Fiscal accountability—no controversy!

  • Trained volunteers

  • Advocates for school funding and needs.


PTA “sells” Teachers & Administrators

  • PTA Value:

  • Communication --school & in community, and among all other PTAs everywhere. (lsn)

  • Program enhancement and curriculum enrichment , i.e., Reflections(lsn)

  • Parent involvement, i.e., National Standards for Family Engagement,Three for Me, Take Your Family to School Week (lsn)

  • Financial training and resources, i.e. Money Matters, website, state training, E-learning(lsn)


PTA “sells” Teachers & Administrators

  • PTA Value:

  • Volunteers, ready to lead , i.e., E-learning, Quick Reference Guides, state training, e-newsletters, etc. (lsn)

  • Advocates in the local community, Grassroots Advocacy Toolkit,state training and legislative platform, national platform and influence, a voice beyond the school system working for school funding and support of public education


Buyer: Parents, Guardians, Caregivers

  • Needs:

  • Network of support as they raise child

  • Information about school and education to help navigate the system

  • Child development info

  • Resources--$, programs, services

  • An “in” within the system to get things done

  • Successful schools


PTA “sells” Parents, Guardians, Caregivers

  • PTA Values:

  • Network of support including trained and connected local leaders

  • able to connect local members to parents and resources at local, state and national level—

  • with help of local leader training, e-newsletters, and trained volunteers and professionals at the state and national level. (lsn)


PTA “sells” Parents, Guardians, Caregivers

  • PTA Values:

  • Help with system navigation, i.e. PTA Takes Action, newsletters, web (lsn)

  • Child development info, i.e, PTA Parentenewsletter, website, Our Children(lsn)

  • Resources, i.e., individual member benefits, community resource info (lsn)

  • An opportunity to influence decision-making at every level (lsn)

  • Programs, resources, school support


Buyer: Community Members

  • Needs:

  • Strong safe schools

  • Cost-effective programs and management

  • Knowledge that money is well-spent and children well-served


PTA “sells” Community Members

  • PTA Values:

  • Volunteers working with administration to keep schools safe and strong through PTA local, state and national support (lsn)

  • Communication on how schools operate—”eyes in the building” (l)

  • Tax abatement: Programs, resources, enhancements at no cost to the taxpayer (lsn)

  • Research shows parent involvement = student and school success


Www pta org dwalsh@pta org deborah walsh 860 739 4457 ivelisse castro icastro@pta org 305 606 1060
www.pta.org[email protected] Walsh860-739-4457Ivelisse [email protected]

PTA…..

there is no “O”ther !


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