More Like Downtown Than Downtown Itself The Evolution of the shopping mall from Suburban Square to King of Prussia More Automobiles Starting with the Ford Motor Company, cars become more affordable. The development of shopping malls is intrinsically linked to the increase in cars.
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More Like Downtown Than Downtown Itself
The Evolution of the shopping mall from Suburban Square to King of Prussia
Starting with the Ford Motor Company, cars become more affordable. The development of shopping malls is intrinsically linked to the increase in cars.
Increasing notion of the city as a congested and unsafe place to live. Wealthy people flee to the periphery creating new suburbs.
Created in the 1920’s by the Suburban Company of Pennsylvania. One of the first true outdoor shopping malls. Aimed towards creating a “select trading area”. Still retained many of the characteristics of a city center.
Sandwiched between two Suburban arteries and bisected by the railroad
In 1956 Victor Gruen opened revolutionary new Southdale
“More like downtown than downtown itself”
During Eisenhower’s presidency he notices allied troops fighting in WWII move around Germany much faster because of the Autobahn.
Building highway network becomes a national priority.
Interstates link America in a completely new way and allow for a completely different traveling experience.
Mega-malls are developed along highways, accessible only by car and with limitless parking.
Generally malls are formed by two competing anchor stores supporting a host of smaller specialty stores
Parts of kop expand this basic pattern to an even more gigantic scale
With malls on a scale like that of kop it becomes the mall that defines the suburb, as opposed to being built to serve its needs.