More like downtown than downtown itself
Download
1 / 12

More Like Downtown Than Downtown Itself - PowerPoint PPT Presentation


  • 269 Views
  • Uploaded on

More Like Downtown Than Downtown Itself The Evolution of the shopping mall from Suburban Square to King of Prussia More Automobiles Starting with the Ford Motor Company, cars become more affordable. The development of shopping malls is intrinsically linked to the increase in cars.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'More Like Downtown Than Downtown Itself' - adamdaniel


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
More like downtown than downtown itself l.jpg

More Like Downtown Than Downtown Itself

The Evolution of the shopping mall from Suburban Square to King of Prussia


More automobiles l.jpg
More Automobiles

Starting with the Ford Motor Company, cars become more affordable. The development of shopping malls is intrinsically linked to the increase in cars.


Urban flight l.jpg
Urban Flight

Increasing notion of the city as a congested and unsafe place to live. Wealthy people flee to the periphery creating new suburbs.



Suburban square l.jpg
Suburban Square

Created in the 1920’s by the Suburban Company of Pennsylvania. One of the first true outdoor shopping malls. Aimed towards creating a “select trading area”. Still retained many of the characteristics of a city center.


Suburban square location l.jpg
Suburban Square Location

Sandwiched between two Suburban arteries and bisected by the railroad


Birth of the modern mall l.jpg
Birth of the Modern Mall

In 1956 Victor Gruen opened revolutionary new Southdale

Shopping Center.

  • Host of reasons why this enclosed mall was a good idea

  • Easy to heat

  • Cheap to build

  • Lots of parking

  • Retain People

  • Easy Security

“More like downtown than downtown itself”


Highways l.jpg
Highways

During Eisenhower’s presidency he notices allied troops fighting in WWII move around Germany much faster because of the Autobahn.

Building highway network becomes a national priority.

Interstates link America in a completely new way and allow for a completely different traveling experience.


The isolated king l.jpg
The Isolated King

Mega-malls are developed along highways, accessible only by car and with limitless parking.


Traditional mall layout l.jpg
Traditional Mall Layout

Generally malls are formed by two competing anchor stores supporting a host of smaller specialty stores


King size l.jpg
King Size

Parts of kop expand this basic pattern to an even more gigantic scale


A reversal of importance l.jpg
A Reversal of Importance?

With malls on a scale like that of kop it becomes the mall that defines the suburb, as opposed to being built to serve its needs.


ad