The Essentials of Effective Communication To understand branding, we’ll first need to review the essential components that make for effective communicating. Communication is anything that imparts a message of any kind in any way.
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Branding is all about controlling what it is you
want the public to know about your company!What is Branding?
• Guiding principles
• Customer relations
• Management practices
• Marketing practices
• Corporate cultureWhat is Branding?
A successful brand triggers a deep emotional response when communicated to a customer or other stakeholder.
The Macaulay Communications Group Ltd.
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