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ICETA 2003 2d „International Conference on Emerging Telecommunications Technologies and Applications“ (Dawn of the Wireless Revolution) September, 11 - 13 2003, Ko š ice, Slovakia eLearning for International Markets Experiences form Leonardo da Vinci Projects GreTel and BATCOS

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ICETA 2003

2d „International Conference on Emerging Telecommunications Technologies and Applications“

(Dawn of the Wireless Revolution)

September, 11 - 13 2003, Košice, Slovakia


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eLearning for International Markets

Experiences form Leonardo da Vinci Projects GreTel and BATCOS


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eLearning – an international product?

  • Vocational training and education is loosening its local ties and developing to become an export article.

  • eLearning products as such are international products: they can be used any time and at any place

  • Requirements for international elearning offers are highly underestimated


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Economicalfacts supporting the internationalisation of eLearning products

  • Rather low running costs compensate for the relatively high investments for development in advance.

  • The durability of the contents of vocational training and education is continuously decreasing.

    It is the multiple use of eLearning products within a short period of time that justifies high development costs.

  • International markets offer better opportunities to make use of those scale effects.


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Requirements for international elearning offers are highly underestimated

  • Offering translated WBT on the learning platform of a provider is not enough

  • eLearning products that are developed in a specific culture cannot be applied in other cultures merely by translating them


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Global competition in eLearning underestimated

  • European providers have a relatively week position on international eLearning markets

  • Providers from northern America benefit from competitive advantages on the European Market:

    • English as the lingua franca

    • Product development for large markets


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Chances of European eLearning providers underestimated

  • On the other hand European providers are faced with various advantages, too:

    • Good reputation of European Vocational Training Institutions

    • Wide ranging experience in training and cultural variety

      These advantages are not being used in a sufficient way for exportation of vocational training and education.


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Conclusion underestimated

  • Collaboration of European eLearning experts is therefore essential for enhancing the quality of eLearning products and meeting the challenges of international competition.


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Collaboration amongst European experts underestimated

  • In the frame of the LEONARDO projects GreTel and BATCOS eLearning experts from various European countries work together to tap the full European potential.

  • The experience acquired by this collaboration is being applied to the development of cross-cultural eLearning modules.


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Web-based international co-operation texts, figures and schemes but also animations and videos for the material presentation.

European WBT-Experts


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Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Five Country specific versions of one online course


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Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


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Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


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Adaptation texts, figures and schemes but also animations and videos for the material presentation.

  • Translation - more than a matter of words

  • Factors to be taken into account:

    • Differences in the scope of information technology equipment available

    • Cultural factors and differences in learning habits

  • Technical adaptation can...

    • ...potentially make it more difficult for learners with media competencies to access new media

    • ...create unnecessarily excessive requirements for basic technical equipment


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Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


Slide21 l.jpg

Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


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Adaptability texts, figures and schemes but also animations and videos for the material presentation.

  • Integrated author program

     enables trainers and tutors to create and modify eLearning tasks and progress tasks.

     allows learning modules and progress tests to be adapted flexibly to discrete learning situations and specific target groups.

  • Easy usage - requires relatively low levels of technical skills.


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Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


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Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


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Tutoring texts, figures and schemes but also animations and videos for the material presentation.

  • Two kinds of tutoring: online and in-person.

  • Key to the successful use of eLearning modules.

  • Interactive interfaces with teletutors provide learners with individualized support.


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Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


Slide27 l.jpg

Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


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Blended Learning texts, figures and schemes but also animations and videos for the material presentation.

  • Integration with other learning modalities.

  • Not to confuse with merely stringing together online and classroom teaching

  • Various learning modalities should be reciprocally harmonized


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Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


Slide30 l.jpg

Modern texts, figures and schemes but also animations and videos for the material presentation.

Telephoning

Tutoring

Adaptability

Feedback to practice

Blended Learning

Adaptation- cultural, didactical, technical -

Collaboration amongst European eLearning Experts


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Feedback to practice texts, figures and schemes but also animations and videos for the material presentation.

  • Testing in companies

  • Continuous stream of feedback from tutors and learners

  • On-site feedback regarding practical results


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For further information on the GreTel project please visit our homepage:

http://www.poolweb.it/gretel


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Contact our homepage:

  • Gabriele Fietzbfz BildungsforschungObere Turnstraße 8D-90429 Nürnbergtel. +49.911.27958-0fax +49.911.27958 -60

  • [email protected]://bildungsforschung.bfz.de

  • Natalie Morawietz

  • bfz BildungsforschungObere Turnstraße 8D-90429 Nürnbergtel. +49.911.27958-0fax +49.911.27958 -60

  • [email protected]://bildungsforschung.bfz.de


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