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Great Beginnings Academy “Lights, Camera, Promotions!” WisLine Web Call March 13, 2007 What were we talking about? Basic Financial Management Non-Profit Food Service Account Revenues and Expenditures Financial Reports Food & Labor Costs per meal So . . . .

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Great beginnings academy l.jpg

Great Beginnings Academy

“Lights, Camera, Promotions!”

WisLine Web Call

March 13, 2007


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What were we talking about?

  • Basic Financial Management

  • Non-Profit Food Service Account

  • Revenues and Expenditures

  • Financial Reports

  • Food & Labor Costs per meal


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So . . . .

  • How Do You Change Your Financial Picture?

    • Decrease Costs

      • Food Costs?

      • Labor Costs?

    • Increase Revenue

      • New Streams of Revenue

      •  Participation and Sales


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Today’s Focus

  • Participation and Sales

  • “Lights, Camera, Promotions!”


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Definition of Promotion

  • Act of Promoting – promote is to

    • Raise to more important rank

    • Advance a student

    • Contribute to progress or growth

    • Urge the adoption of; advocate

  • Advancement in rank or responsibility

  • Encouragement; furtherance

  • Advertising or other publicity


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Types of Promotions

  • “Everyday” Promotions

    • Cafeteria Environment

    • Meal Choices

    • Staff

  • “Special” Promotions


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Everyday Promotions

  • Cafeteria Environment

    • Welcoming - Signs, smell, sounds

    • Clean

  • Meal Choices

    • Appealing – visually and nutritionally

  • Staff

    • Customer-friendly


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Cafeteria Environment

  • Welcoming – attractive

    • What do students see, smell, hear?

  • Adequate time to eat

    • How long do students stand in line?

    • Is there enough time to eat?

  • Positive and friendly

    • Are students treated at customers?

    • Does staff greet students politely?


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Meal Choices

  • Range of healthy food and beverage choices offered

  • Meals meet students’ expectations

  • Meals are visually appealing

  • Hot foods served hot and cold foods served cold


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Staff

  • Customer friendly

    • Greet students warmly and by name, if possible

    • Positive language

      • Verbal

      • Non-Verbal

  • Neat and clean

  • Good role models


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Special Promotions - Monthly

  • Birthday Celebrations

    • Students for each month

    • Celebrity of the Month

      • Dr. Seuss – March 2nd

      • Mickey Mouse – November 18th

  • Theme or Specialty Bars

  • Menus planned by classrooms/grades


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Special Promotions – Yearly

  • National School Lunch Week - October

  • National School Breakfast Week - March

  • Opening of Baseball Season - April

  • Black History Month - February

  • Homecoming – September or October

  • Election Day – November

  • Indoor Picnic Lunch – January


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Special Promotion - Resources

  • Dairy Council

    • Milk Mustache Promotion

  • School Nutrition Association

    • Tools You Can Use

      • Promotional Calendar

    • Healthy Edge Training Course

      • Module 3 – Building Partnerships and Marketing


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Customer Satisfaction

  • Not all customers are created equal

  • Know your customers

    • Watch

    • Learn

    • Listen


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ElementaryStudents

Need & Wants

  • Caring school nutrition staff.

  • Food that looks good and tastes good.


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Senior High Students

  • Want . . .

    • Healthy Meals

    • Convenience

    • Flexibility


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Middle School Students

  • Want and Needs . . .

  • “Cool” Environment

  • Social Surroundings


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Rating Factors – Customer Satisfaction


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A journey of a thousand miles…..

  • . . . Begins with the first step!


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Assess, Plan, Create

  • What

  • Why

  • Who

  • Where

  • When

  • How


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Market, Market, Market

  • Advertise Upcoming Events

  • Talk it up!

    • Everywhere

    • To everyone

  • Take pictures

    • Post them everywhere

  • Evaluate


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Celebrate, celebrate, celebrate

  • Please share your successes now!!!!


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Upcoming Events

  • WisLine Web Calls

    • Special Dietary Needs –

      • Wednesday, April 18th – 1:30 to 2:30 p.m.

    • Future Training Opportunities –

      • Thursday, May 17th – 1:30 to 2:30 p.m.

  • Great Beginnings Academy

    • GBA Survivors

      • Thursday, May 3rd – 8:30 a.m. to 3:30 p.m.


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Thanks for Participating!

  • Contact me if you have questions.

    • [email protected]

    • 608-266-5185

  • See you on May 3rd!


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