Chapter 5 Resources and Capabilities - PowerPoint PPT Presentation

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Internal Analysis. Strategists agree that industry can account for as much as 30% in profit variance.The other 70% explained by internal events.Thus, the resource based view of the firm (RBV) has become popular. It suggests that resource and capabilities are the primary sources of competitive advantage and that firms are heterogeneous in their resource and capability base..

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Chapter 5 Resources and Capabilities

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