A NEW CARD IN THE LEISURE AND TRAVEL SECTOR A unique partnership between Club Med and PPR - PowerPoint PPT Presentation

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A NEW CARD IN THE LEISURE AND TRAVEL SECTOR A unique partnership between Club Med and PPR Press Conference 3 July 2002 A UNIQUE PARTNERSHIP IN THE LEISURE AND TRAVEL SECTOR Club Med and Finaref go into partnership to launch a new card from the first half of 2003

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A NEW CARD IN THE LEISURE AND TRAVEL SECTOR A unique partnership between Club Med and PPR

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A new card in the leisure and travel sector a unique partnership between club med and ppr l.jpg

A NEW CARD IN THE LEISURE AND TRAVEL SECTORA unique partnership between Club Med and PPR

Press Conference3 July 2002


A unique partnership in the leisure and travel sector l.jpg

A UNIQUE PARTNERSHIP IN THE LEISURE AND TRAVEL SECTOR

  • Club Med and Finaref go into partnership to launch a new card from the first half of 2003

  • Club Med and PPR go into partnership to develop "crossed offers"


A unique partnership in leisure and travel l.jpg

A UNIQUE PARTNERSHIP IN LEISURE AND TRAVEL


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A MODEL AGREEMENT FOR CO-OPERATION IN MARKETING

  • The power of leading brands

  • Shared targets

  • The extension of our reciprocal worlds


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A VERY POWERFUL CUSTOMER BASE

15 million customers

1.3 million members

6.7 million customers

8.5 million store cards

out of 32 million in France

(Redoute, Cyrillus…)

20 million customer addresses

in France

400 sales points of PPR’s

retail brands

Over a 100 e-commerce sites

(sales of €458 million in 2001)


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FINAREF’S LEADERSHIP AND EXPERTISE

  • Leader in store card provider in France

  • Focus on customer relationship

  • Multi-channel distribution strategy


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THE POWER OF THE CLUB MED BRAND

  • A very well-known worldwide brand

  • France’s leading travel group

  • A presence in 40 countries

  • Almost 2 million customers

  • Members loyalty (83% intend to return)

  • Upper-mass positioning

  • A "shared experience"


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FROM TOURISM TO LEISURE...


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A MODEL AGREEMENT FOR CO-OPERATION IN MARKETING

  • For members :

    A new membership card with richer content in the leisure sector

  • For Club Méditerranée :

    Improved visibility and distribution for the brands Club Med

    and Jet Tours


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A NEW CARD CONCEPT

  • A store card backed with an account

    • Offered to all customers of Club Med and Club Med Gym

    • Making it possible to pay for and finance Club Med holidays and subscriptions to Club Med Gym

    • Usable in all partner companies of Finaref within the PPR group

  • The card gives access to exclusive offers in PPR’s retail companies close in target and image to Club Med

    • Culture and leisure : Fnac

    • Mode : Printemps and Cyrillus

    • Sport : Made in Sport and Citadium

  • Points accumulated by using the card are convertible into Club Med services


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CROSS PARTNERSHIP PROJECTS

  • Specific Club Med and Jet Tour holidays offered by mailing to customers of Finaref and PPR’s companies

  • Links set up to some of PPR’s e-commerce sites

  • Mail-order travel offer between Redoute, Club Med and Jet Tours

  • Club Med and Jet Tours holidays distributed in Fnac Voyages and Printemps Voyages


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A MAJOR COMMERCIAL ISSUE FOR FINAREF

  • The first partnership outside the PPR Group (awarded after an invitation to tender).

  • A new store card concept reserved for members of Club Med with the role of a motor for sales promotion for the two groups

  • An objective over 200,000 clients (1 home in 4 in France is active in Club Med)

  • Potential to extend the card to other Finaref products (Insurance and Savings)

  • A tailor-made sales organisation with a sales team dedicated to Club Med


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FINAREF : THE LEADER OF STORE CARDS IN FRANCE

  • 8.5 million store cards

  • Outstanding loans : 6 billion euros

  • Integrated customer information, targetted offering (credit, insurance, savings)

  • Major development projects in the three businesses, in France and internationally

    • Resumption of Conforama’s credit activities

    • Opening of Finaref in Italy, Spain and Portugal

    • First partnership outside PPR with Club Med

  • Prizes for the best call centre in 2000 and 2002 awarded by Téléperformance


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    FINAREF : MULTI-CHANNEL DISTRIBUTION

    Physical Network

    E-channnels

    Sales points : 400

    Financial offices :14

    Branches :4

    Voice Server : 3.1M

    Minitel : 0.7M

    Internet :1.2 M

    Customer

    Call Centres

    Direct Marketing

    Incoming calls : 3 M

    Outgoing calls : 0.5 M

    Account statements: 40 M

    Mail shots : 12 M


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    CLUB MED PARTNERSHIP : SHARED INTERESTS

    • Offering additional services to all our customers

    • Gaining new customers by offering them privileged access to new markets :

      • specialised distribution, on one hand,

      • the world of leisure and travel, on the other hand.


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    APPENDICES


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    INSURANCE : PROFITABLE NICHE STRATEGIES

    • Total premiums collected in 2001: 167 million €uros, +9%

    • Development of the welfare products offering

      • 26,000 new contracts in 2001 (10,000 in 2000)

    • Launching of "Cards and Goods"  Insurance

      • 65,000 new contracts in 2001

    • Creation of a joint venture company with SPB

      • In the household equipment insurance market


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    SAVINGS : CAPITALISATION OF FINAREF’S ADVANTAGES

    • December 2001 : Finaref Bank – ABN Amro

    • Offering focused on savings and intended for PPR’s customers

    • Launching of the first product, the Livret [Book], on the 27 May

    • Objective of 100,000 customers in 2 years


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