Strategic CSR The New Face of Corporate Social Responsibility. December 15, 2008 Ed Granger-Happ, Global CIO SC/US & UK Chairman, NetHope. The Rise of Corporate Philanthropy. Increasing strategic impact. 2009 – emerging market partnerships. 2008 – skills-based giving.
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Strategic CSRThe New Face of Corporate Social Responsibility
December 15, 2008
Ed Granger-Happ, Global CIO SC/US & UK
Increasing strategic impact
2009 – emerging market
2008 – skills-based giving
2006 – employee recruitment
2002 – leadership development
1998 – employee response & engagement
1950 – good community citizen
What’s a principal reason companies partner with causes?
Their customers & employees demand it!
Last year during a NetHope collaboration summit of nonprofit and for-profit technology leaders, the head of corporate affairs for a leading software company leaned over to me and said, “Guess what the number three question applicants are asking us now?” Building the suspense, she cited the obvious number one and two questions about salary and career path. “What’s your corporate social responsibility program,” she delivered word-by-word after a pause, “It wasn’t even on the radar screen three years ago.”
When I asked Paul Amorello, their CIO, what we could do as a quid pro quo for what his team did for us, helping to upgrade to Active Directory, he said. “you already did it.” “Oh?” I asked. “Yes, when my team came back on Monday morning they were all charged up about the work they had done at Save. That made it more than worthwhile.”
Global Health Fellows Video
a very large ship 5 miles inland in the middle of the road
Collaboration – the NetHope Experience
“Who has expertise I can trust?
Shared Assessments, Services II
“What can we build together?”
NRK, Phase 2 Satellites
Increasing Levels of Trust
“How can we work with corporations?”
Cisco, Microsoft, Intel Grants
Basic Info Sharing
“What are my peers doing?”
Meetings, Conference Calls
*purely my envelop!
“I skate to where the puck is going to be, not where it has been.”