Consumers with higher incomes are heavier users of newspapers than radio
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Consumers with higher incomes are heavier users of newspapers than radio. Top Quintile Index*. *Top Quintiles. Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

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Consumers with higher incomes are heavier users of newspapers than radio l.jpg
Consumers with higher incomes are heavier users of newspapers than radio

Top Quintile Index*

*Top Quintiles.

Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

Index is a number expressed as the percentage above or below the base. The base (total adults) has an index of 100.

Source: Mediamark Research Inc. 2002.


Higher educated consumers are advertisers best customers and use newspaper more heavily than radio l.jpg
Higher-educated consumers are advertisers’ best customers and use newspaper more heavily than radio

Top Quintile Index*

*Top Quintiles.

Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

Index is a number expressed as the percentage above or below the base. The base (total adults) has an index of 100.

Source: Mediamark Research Inc. 2002.


Consumers living in higher valued homes are heavier users of newspaper than radio l.jpg
Consumers living in higher-valued homes and use newspaper more heavily than radioare heavier users of newspaper than radio

Top Quintile Index*

*Top Quintiles.

Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

Index is a number expressed as the percentage above or below the base. The base (total adults) has an index of 100.

Source: Mediamark Research Inc. 2002.


Adults with more job responsibility are heavier users of newspaper than radio l.jpg
Adults with more job responsibility and use newspaper more heavily than radioare heavier users of newspaper than radio

Top Quintile Index*

*Top Quintiles.

Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

Index is a number expressed as the percentage above or below the base. The base (total adults) has an index of 100.

Source: Mediamark Research Inc. 2002.


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