Consumers with higher incomes are heavier users of newspapers than radio l.jpg
This presentation is the property of its rightful owner.
Sponsored Links
1 / 4

Consumers with higher incomes are heavier users of newspapers than radio PowerPoint PPT Presentation


  • 68 Views
  • Uploaded on
  • Presentation posted in: General

Consumers with higher incomes are heavier users of newspapers than radio. Top Quintile Index*. *Top Quintiles. Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

Download Presentation

Consumers with higher incomes are heavier users of newspapers than radio

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Consumers with higher incomes are heavier users of newspapers than radio l.jpg

Consumers with higher incomes are heavier users of newspapers than radio

Top Quintile Index*

*Top Quintiles.

Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

Index is a number expressed as the percentage above or below the base. The base (total adults) has an index of 100.

Source: Mediamark Research Inc. 2002.


Higher educated consumers are advertisers best customers and use newspaper more heavily than radio l.jpg

Higher-educated consumers are advertisers’ best customers and use newspaper more heavily than radio

Top Quintile Index*

*Top Quintiles.

Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

Index is a number expressed as the percentage above or below the base. The base (total adults) has an index of 100.

Source: Mediamark Research Inc. 2002.


Consumers living in higher valued homes are heavier users of newspaper than radio l.jpg

Consumers living in higher-valued homes are heavier users of newspaper than radio

Top Quintile Index*

*Top Quintiles.

Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

Index is a number expressed as the percentage above or below the base. The base (total adults) has an index of 100.

Source: Mediamark Research Inc. 2002.


Adults with more job responsibility are heavier users of newspaper than radio l.jpg

Adults with more job responsibility are heavier users of newspaper than radio

Top Quintile Index*

*Top Quintiles.

Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

Index is a number expressed as the percentage above or below the base. The base (total adults) has an index of 100.

Source: Mediamark Research Inc. 2002.


  • Login