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NFC –The Next Best Thing Is Here!

NFC –The Next Best Thing Is Here!. Pexagon Technology Inc. OBJECTIVES. I. Establish the fact that NFC is here, now and ready II. Excite everyone with the opportunity for NFC in Direct Mail. Pexagon Technology Inc. AGENDA. AGENDA: - Company Overview NFC Basics

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NFC –The Next Best Thing Is Here!

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  1. NFC –The Next Best Thing Is Here! Pexagon Technology Inc.

  2. OBJECTIVES I. Establish the fact that NFC is here, now and ready II. Excite everyone with the opportunity for NFC in Direct Mail Pexagon Technology Inc.

  3. AGENDA AGENDA: - Company Overview • NFC Basics • QR Codes vs. NFC Tags • NFC Costs & Benefits • NFC is HERE and NOW • NFC – Helping meet the challenges in Direct Mail • Direct Mail Ideas • Q&A Pexagon Technology Inc.

  4. COMPANY OVERVIEW Pexagon Technology Inc.

  5. THE WIRELESS SPECTRUM Pexagon Technology Inc.

  6. NFC - 101 NFC stands for Near Field Communication. A short range, low-power communications protocol between two devices. NFC has three applications: 1.) Sharing 2.) Pairing 3.) Transactions Pexagon Technology Inc.

  7. NFC - Transactions Master Card Reports 700,000 Merchants Worldwide Accepting PayPass Source: NFC Times, Feb 8, 2013 Pexagon Technology Inc.

  8. NFC - Pairing Sony sees demand soar for NFC Tags in ‘one-touch’ Consumer Devices “You probably shouldn’t watch it on the plane…” Source: NFC Times April 17th, 2013 Pexagon Technology Inc.

  9. NFC - Sharing Pexagon Technology Inc.

  10. TAGS vs. CODES Pexagon Technology Inc.

  11. TAGS vs. CODES Touch and GO! Pexagon Technology Inc.

  12. TRACKING THE DATA Pexagon Technology Inc.

  13. TRACKING THE DATA Pexagon Technology Inc.

  14. TRACKING THE DATA – TAG TRAIL Pexagon Technology Inc.

  15. NFC COSTS (AND BENEFITS!) - They are fun & cool -Well suited for the mobile demographic -Good for brands that want to be seen as technology progressive -Great for those who want to stand out now -The fact that there is a cost may result in more critical thinking and planning – which will likely drive better results Pexagon Technology Inc.

  16. NFC IS HERE & NOW! Pexagon Technology Inc.

  17. NFC IS HERE & NOW! Kraft Trials NFC Against QR Pexagon Technology Inc.

  18. Kraft Test Results “QR Codes work, but the challenge is that consumers must download a QR code reader to interact with most – and that’s where the friction occurs and decreases big scale” Ed Kacmarek, Director of innovation and consumer experiences THE RESULTS: Consumer engagement using the NFC “tap” outperformed the QR “snap” by a ratio of 12-to-1. Conversion levels were at 36% and the engagement time (48 seconds) was eight times what is typical in the grocery store sector Pexagon Technology Inc.

  19. NFC IS HERE & NOW! Pexagon Technology Inc.

  20. NFC PHONES More than 126 current shipping models of NFC enabled smart phones Source: NFC World April 2013 Pexagon Technology Inc.

  21. The Tipping Points Pexagon Technology Inc.

  22. When will Apple offer NFC? Pexagon Technology Inc.

  23. PERFECT FOR DIRECT MAIL Four Challenges for Direct Mail Marketers: I. Personal II. Actionable III. Functional IV. Creative Patrick Donahoe Postmaster General 2013 NPF Keynote Pexagon Technology Inc.

  24. MSP Ideas & Discussions One Marketing Agency is discussing including an NFC magnet in the mailing as part of a “touch to call” campaign Touch to call Pexagon Technology Inc.

  25. MSP Ideas & Discussions Another agency is pitching NFC enabled loyalty cards….. Pexagon Technology Inc.

  26. BDA & NFL We are in discussion with A (national promotional products company) and NFL League about creating mailable NFC tokens to drive action and social messaging. Pexagon Technology Inc.

  27. Other ways to use NFC Coupons & Discounts - “tap now and receive a 10% discount off your first order” Mobile Engagement - “touch now to download the mobile app” Sweepstakes - “touch and win” Pexagon Technology Inc.

  28. Still Not Convinced? Pexagon Technology Inc.

  29. Still Not Convinced? THE TAPPING HAS ALREADY BEGUN! - Change your phone settings - Check in w/social media - Turn on specific applications - Turn Bluetooth on/off - Set an Alarm - Exchange information - Enter Contests - Turn Wi-Fi on/off - Get Information Pexagon Technology Inc.

  30. Every Day Use Models Taking Hold Pexagon Technology Inc.

  31. Type Q vs. Type N Pexagon Technology Inc.

  32. More Information • NFC Technology Overview • NFC News • NFC Usage • NFC Devices • NFC Presentations • Request for Consultation Pexagon Technology Inc.

  33. Custom Samples Available www.pexagontech.com Pexagon Technology Inc.

  34. NFC –The Next Best Thing Is Here! NFC is HERE – NOW – READY …and we are prepared to support you and your clients. Pexagon Technology Inc.

  35. NFC IS NOW – AND WE ARE READY Presented by Brian Campbell – President, Pexagon Technology www.pexagontech.com www.aboutnfctags.com USPS Contact Carolyn Watson carolyn.g.watson@usps.gov 914-697-7047 Business Alliance Manager Pexagon Technology Inc.

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