Cct300 labs
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Week 7. CCT300 – Labs. Cultural Jamming Project. CCT300 – Critical Analysis of Media October 22, 2009. Cultural Jamming?.

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CCT300 – Labs

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Cct300 labs

Week 7

CCT300 – Labs

Cultural Jamming Project

CCT300 – Critical Analysis of Media

October 22, 2009

Cultural jamming

Cultural Jamming?

  • “A term I have popularized by articles in The New York Times and Adbusters, might best be defined as media hacking, information warfare, terror-art, and guerrilla semiotics, all in one. Billboard bandits, pirate TV and radio broadcasters, media hoaxers, and other vernacular media wrenchers who intrude on the intruders, investing ads, newscasts, and other media artifacts with subversive meanings are all culture-jammers.” - Mark Dery

  • “Damn the Networks! Victory to the Imagination!” - Yogi in Craig Baldwin's “Spectres of the Spectrum”


Types of cultural jamming

Types of Cultural Jamming

  • Commercial: Probably the most well known form of culture jamming is subvertising.

Types of cultural jamming1

Types of Cultural Jamming

  • Political: Less common but equally powerful are political forms of culture jamming.

Cct300 labs

Scene from “The Network” (1967):

Types of cultural jamming2

Types of Cultural Jamming

  • Social: Of course, some culture jams are playful in nature and target society in general, being satirically oriented at anything from a holiday to a particular political leader or recognizable symbol.

How to cultural jam

How to Cultural Jam?


  • Become educated. Learn about some of the destructive methods of large-scale consumerism and about the unethical dealings of multinational companies like Wal-Mart and Nike. Read subversive literature, like "Steal This Book" or "No Logo."

  • Gather your friends together who share the same views as you and form a plan. Maybe your group should join a local jammer network. Pick out a target and get some ideas formulating. If you can't think of any ideas, do some research on jamming and learn from the actions of fellow jammers and activists.

  • Gather your supplies. The jammer must be creative and flexible. You have a wide range of tools at your disposal: Markers, spray paint, fliers, wheat paste, stickers, paint, etc

How to cultural jam1

How to Cultural Jam?

  • Hit up the scene with your group of friends! Make it something that would catch your eye, and watch out for employees, officers, and live security-cams. Hint, don't forget that the infamous dark dome cameras on supermarket ceilings do not have 360 degree vision, and are in blurry black and white.

  • Rinse and repeat, and develop better strategies after the jams. Hit different communities, to shock people who never saw your eye-catching work.

  • Source:

Cultural jamming project

Cultural Jamming Project

  • 25 % of final grade

    • Proposal, due Nov. 6 (5%)

    • Final Deliverable: Nov 26 (20%)

Cultural jamming project1

Cultural Jamming Project

  • Form groups, 3-4 members

  • Identify a cultural jamming topic

  • Do a brainstorming session

  • Create a proposal

Cct300 labs

A group resume (an outline of team members, their individual skills, and collective rules and responsibilities)

A written section that provides a background of :

Title - possible name

Overview - brief description of concept

Goals and Objectives - what your group wants to achieve and why it is relevant

Audience - who is the intended audience and how this will be considered in project

Key Message - what do you want your audience to learn from your work


Cct300 labs

Content Planning - what content you will include and how will it will be structured

Medium of Expression- what form(s) of media will the project take and why

Schedule - a week by week breakdown of project tasks

Bibliography - relevant sources

Visual/Conceptual References - images and ideas that inspire your concept




  • In groups of 3 or 4 visit the following Wikipedia article and under “List of culture jamming organizations or people” select a topic for you to create a simple Jam:


  • Using Adobe Photoshop CS4, and borrowing pictures from Google Images, prepare a simple Jam ad consisting of images and text layers.

  • Post the image in JPG format on your Lab 7 page in your wiki together with a brief explanation of your image and the names of your lab members.

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