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5 Great Off-Page SEO Strategies that Help Your Site Rank on PowerPoint PPT Presentation


Search engine optimisation (SEO) plays a huge role in getting your website a good placement on Google’s search results. You invest time in putting in the right keywords into your heading, titles, and anchor texts. Apart from providing high-quality articles, you also publish videos and images just to vary your content.

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5 Great Off-Page SEO Strategies that Help Your Site Rank on

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DigitalMattersBlog

blog.activatemedia.com/post/55192060196/5-great-off-page-seo-strategies-that-help-your-site

Searchengineoptimisation(SEO)playsahugeroleingettingyourwebsite agoodplacementonGoogle’ssearchresults.Youinvesttimeinputting

intherightkeywordsintoyourheading,titles,andanchortexts.Apartfromprovidinghigh-qualityarticles,youalsopublishvideosandimagesjusttovaryyourcontent.

Thequestionis,“AretheseeffortsenoughtogetyoursitelistedinthefirstpageofGoogle’ssearchresults?”

AlthoughwhatyoudoONyourwebsitematters,desiredresultscanbeachievedbypairingitwithstrategiesthatneedtobeperformedOFFyoursite.

Herearesomeoff-pageSEOtechniquesthatyoucanlookinto:

1)Guestblogging

Writingforanotherblogisagreatwaytobuildrelationshipswithpeoplewithinyourniche.Apartfromthat,hereareotherreasonsthatmakethistypeofactivityworthyourwhile:

Itallowsyoutoreachalargeraudience.Youmayhaveasetofloyalfollowerswhoeagerlyanticipatewhatyouaregoingtoputoutnext.Postingonanotherperson’sbloghelpsexpandyouraudiencebeyondthosewho

regularlyreadyourcontent.Whoknows,maybeyoucouldevengainnewfollowersthroughyourguestbloggingefforts.

Itdrivestraffictoyourwebsite.Reachinganewsetofpeoplebywritingforanotherblogisagreatwaytoincreasethenumberofvisitorstoyoursite.Hence,itisimportanttowriteabouttopicsthatareinformative,engaging,andrelevant.Doingthisbooststhechancesofdrivingtrafficyourway.


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Itbuildsyourreputationwithinyoursector.Sharingyourideasandtipsonindustry-relatedsubjectshelpspeopleseeyouasareliablesourceof

information.Throughthis,youcangetnewfollowerswhowouldwanttoreadthenextarticleyouputout.

Ithelpsbuildlinkstoyoursite.Earninglinksisvitalinachievinghigh

rankingsonsearchengines.Thisiswhyitiscrucialtocomeupwithpoststhatprovideusefulinformationtoincreaseitschancesofitbeingacceptedasaguestpost.

Blogcommenting

Apartfromwritingyourowncontent,ithelpstovisitotherblogsinyourniche.Taketimetoreadthepostsandleaveacommenttoshowyourappreciationoraddvaluetoit.

Thelastbitisparticularlyusefulincaseswherealotofconversationhasalreadytakenplace.Ifyouhavesomethingofsubstancetoadd,don’thesitatetoshare

thisthroughthecomments.

Furthermore,ifyouhavearticleswithcontentrelevanttothediscussion,provide alinkbacktoitalongwithyourresponse.

Doingthisisagreatwaytobuildrelationshipswiththosewhoshareyourinterests.Apartfromthat,itallowsyoutogainnewfollowersaswell.

Forumposting

Therearelotsofthingsyoucandoonforumswithinyourindustry,andherearejustafewofthem:

Participateinexistingdiscussions.Therearehundredsoftopicspostedinforums.Findonethatyoucancontributetoandbrowsethroughwhathasbeenshared.Ifyoucanaddvaluetothediscussion,goaheadandpostareply.

Providesolutionstoproblems.Therearepeoplewhoturntoforumsforanswerstotheirquestions.Ifyouknowhowtosolvetheirdilemma,don’t

thinktwiceaboutsharingthesolution.Theanswersyouprovidewillnotonlybeappreciatedbythepersonyouhelped,butbyotherswhomightencounterthesameprobleminthefuture.

Startanewtopic.Thereareinstanceswhenyouwanttotalkaboutan

industry-relatedmatteryetnothreadhasbeenstartedaboutit.Youcanstartthediscussionbycreatingathreadandencouragingotherstoparticipate.

Makesureyouincludealinktoyourwebsiteinyourforumsignaturetolead

interestedpartiesbacktoyourwebsite.Evenbetter,theycanusetheinformationprovidedinyoursignaturetolinkbacktoyoursite.

Directorysubmissions


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  • BeinglistedintopdirectoriessuchasDMOZandYahooDirectorieshelpsyougethigh-qualitybacklinkstoyoursite.Itisalsoimportanttoprovidemeaty

  • descriptionsforyourwebsitetoincreasethechancesofbeingaccepted.Inaddition,besuretochooseanappropriatecategorytomakethelistingmorerelevant.

  • 5)Socialbookmarking

  • SubmittingyoursiteoranyofyourcontenttositessuchasDelicious,Digg,andStumbleUponisagreatwaytogettrafficandbacklinks.Alwaysremembertousetherightcategorywhensharingcontentonthesesitestomakeitmore

  • meaningful.Plus,donotforgettousetheappropriatetagssouserscaneasilyfindwhatyousharedthroughthekeywordsyouprovided.

  • Lastly,itisimportanttoaddsocialmediaeffortsintothemix.Popularnetworkingsites,likeFacebook,Google+,LinkedIn,andTwitter,helpboostyouronlinepresence.Plus,socialsignalssuchas+1’s,likes,shares,andretweetshelpgetyoursitetothetopofsearchresults.So,sharingfrequentlythroughsocialmediachannelsincreasesthechancesofgettingagoodpositiononGoogle’sresultspages.

  • Partingthoughts

  • DrivingtraffictoyourwebsiteandbeinglinkedtobyothersitesaregreatwaystogetagoodplacementonGoogle.Thestrategiesmentionedabovearejustafewofthemethodsyoucanusetoachievehighrankings.Althoughitmaytaketimetoseedesiredresults,startingasearlyaspossibleslowlytakesyouthere.

  • AbouttheAuthor

  • RichardEavesisaDigitalMarketingSpecialistwhooverseesmorethan300campaignsforSmartTraffic,aLondonSEOcompanythatofferssearch-marketingstrategiesforvariouscompanies.

  • Needhelpwithyourdigitalstrategy?

  • Getyourfreebrandingguide

  • Contactusforafreedigitalreview.Youcanalsogetanoverviewofwhatwedo

  • here


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