Content Analysis. How to deal with a whole lot of words. Aims for today. Definition. Types. Content Analysis. Strengths and Weaknesses. Application. Brits vrs Texans… . Are the Texans less capable of understanding sarcasm….?. The Definition - Content Analysis.
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How to deal with a whole lot of words
Are the Texans less capable of understanding sarcasm….?
“Well! You are welcome, too,’ Dibs exclaimed. “And now I will open the window so fresh air can come in.” (Opens Window) “Come in, air! Come on in and be with us.” (He grinned at me) “Papa doesn’t like me to talk to the air, but in here I will if I feel like it.”
In here if you feel like it okay” I remarked.
“Papa says people just talk to people. Papa says I ought to talk to him, but I don’t. I listen to him, but I don’t talk to him. No, often I do not answer him. It upsets him very much.”
“Good morning” he says to me. I don’t look at him. I don’t answer him. “What is the matter with you” he says “I know you can talk” But I don’t say anything. I don’t look at him. He gets so upset!’ (Dibs laughs)
Category - Father’s disapproval
Papa says I ought to talk to him
Papa says people just talk to people
Papa doesn’t like me to talk to the air
What is the matter with you
What is good about using content analysis vrs just doing a questionnaire or psychometric test?
Why should we not use content analysis?
The study by Rogan et al on the effect of changing environment on human experience. (2005)
Review evaluation and try and apply to current studies (use worksheet)
The first advantage of using content analysis is Individual Differences
This is an advantage because using content analysis allows us to show that each individual feels differently about an issue
For example, in the study by Rogan on the influence of environmental change on human experience, she found that different groups of people in the community felt differently about the impact of environmental degradation
- on handout
Strengths and Weaknesses
Studies on human perception of
environment (e.g. about architecture
or environmental change).