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CHAPTER 9 International Business Plan Event

CHAPTER 9 International Business Plan Event. Purpose The International Business Plan Event provides an opportunity to apply marketing skills in an international setting.

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CHAPTER 9 International Business Plan Event

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  1. CHAPTER 9International Business Plan Event • Purpose • The International Business Plan Event provides an opportunity to apply marketing skills in an international setting. • You will prepare a written proposal for a new business venture (a new business or new product or service of an existing business) for a foreign country.

  2. CHAPTER 9International Business Plan Event • Scenario • This project will be completed by one to three team members. • Participants will choose a product or service to introduce to a foreign country. • Each individual or team must conduct thorough research to determine the trade area, economics, culture, and political climate of the chosen country. (continued on the next slide)

  3. CHAPTER 9International Business Plan Event • Scenario • The demographics and psychographics for your selected country must be a good match for your idea.

  4. CHAPTER 9International Business Plan Event • Description • After you have determined the best international market for your product or service, you must persuade an international banker (judge) to grant the loan needed for your business idea. • This project consists of a written document and the oral presentation. (continued on the next slide)

  5. CHAPTER 9International Business Plan Event Description • The oral presentation may be a maximum of 15 minutes in length. • The body of your international business plan will consist of the following parts: • Executive summary • Introduction • Analysis of the International Business Situation (continued on the next slide)

  6. CHAPTER 9International Business Plan Event Description • The body of your international business plan will consist of the following parts: (continued) • Planned Operation of the Proposed Business/ Product/Service • Planned Financing • Bibliography • Appendix

  7. CHAPTER 9International Business Plan Event • Performance Indicators Evaluated • Exchange information and ideas with others through writing and speaking. • Participate as a productive team member. • Conduct international research to determine the feasibility of a business idea. • Analyze research data to derive facts and other information needed to make international business decisions. • Determine factors affecting business risk.

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