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Creating and marketing a school based business

This guide by Andrew Greenwald provides a step-by-step approach to creating and marketing a school-based business. From identifying student skillsets and target customers to managing facilities and marketing strategies, this resource offers practical tips and insights. Learn how to empower students to not just work, but run the business.

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Creating and marketing a school based business

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  1. Creating and marketing a school based business Or how to build an entrepreneurial empire!! By Andrew Greenwald, MSE Ballston Spa Central School district

  2. Phase 1- know your “employees” • What skill sets do your students already have? • What skills do you hope to teach through this business?

  3. Phase 2- know your potential “customers” • Who are you going to target (School, Community or both)? • What is the “repeat business” potential?

  4. Phase 3- know your facilities • What equipment/supplies/space do you need? • What does your school have? • How will you get what you need?

  5. The “nitty gritty” • Non-Profit status • Keep a ledger • Expenses back into the business or for student use • Becoming a “Club” or “Activity” • STUDENTS DON’T JUST WORK THERE, THEY “RUN” THE BUSINESS!!

  6. Don’t forget to…. • Tie everything back to the goals on the IEP • Keep a record of hours worked (for CDOS, etc.) • Collaborate with Related Services- Speech, OT, PT, etc. • Keep a “scrapbook”- photos, etc.

  7. Marketing your business • Start at “home”- BOE and PTA presentations • Chamber of Commerce • Newspaper and/or Television “launch” • KEEP IT IN THE PEOPLE’S EYE!!!

  8. HERE IS WHAT I DO…. • Swap Shoppe • Prom Closet • Doggone Good Dog Bones • The Greater Caterer • Gift Baskets Galore • The Shred Shoppe • Contract Us

  9. Need some help? • Contact me anytime! • agreenwald@bscsd.org • 518-884-7150 ext. 3219

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