Quiz Show. Ch. 9 Fashion Merchandising. Describe the focus group method of market research:. A focus group is a panel of six to ten consumers who discuss opinions about a topic under the guidance of a moderator. Describe the observation method of market research:.
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Ch. 9 Fashion Merchandising
A focus group is a panel of six to ten consumers who discuss opinions about a topic under the guidance of a moderator.
Observation method involves watching people and recording consumer behavior.
Survey method involves gathering information from people through surveys or questionnaires
Womens Wear Daily-
Fashion Group International
government data - demographics
TRADE is for the fashion WORKER/professional. A Fashion Magazine is for the public consumer.
system that produces, stores and analyzes info to make decisions about merchandise for sale
total selection of good and sevices that a company makes or sells
systematic gathering, recording, analyzing and presenting of info for marketing goods and servicess
a way of dividing the total market into smaller groups to analyze
non-profit organization that supports workers within an industry
It can help producers develop new products that consumers want to purchase.
Market research is especially important in the fashion industry.
Consumer tastes and trends change quickly, so companies and designers need to know what styles will sell.
Market research influences new fashion products because it can help producers develop new products that consumers want to purchase.