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Quiz Show. Ch. 9 Fashion Merchandising. Describe the focus group method of market research:. A focus group is a panel of six to ten consumers who discuss opinions about a topic under the guidance of a moderator. Describe the observation method of market research:.

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Quiz show

Quiz Show

Ch. 9 Fashion Merchandising


Describe the focus group method of market research
Describe the focus group method of market research:

A focus group is a panel of six to ten consumers who discuss opinions about a topic under the guidance of a moderator.


Describe the observation method of market research
Describe the observation method of market research:

Observation method involves watching people and recording consumer behavior.


Describe the survey method of market research
Describe the survey method of market research:

Survey method involves gathering information from people through surveys or questionnaires


Name the major online fashion trade publication that many fashion workers subscribe to
Name the major online Fashion TRADE Publication that many fashion workers subscribe to:

Womens Wear Daily-

WWD.com


Name the 1 fashion trade association that represents all segments of the fashion industry
Name the #1 Fashion Trade Association that represents all segments of the Fashion industry

Fashion Group International



What do we call the way of dividing up a total market into smaller groups to analyze each group by specific characteristics?

market segmentation


What are statistics that describe a population in terms of age gender income and other aspects
What are statistics that describe a population in terms of age, gender, income and other aspects

demographics


What kinds of information can a retailer record in a merchandise information system
What kinds of information can a retailer record in a merchandise-information system?

government data - demographics

customer profiles

sales records

competitor’s records


A trade publication like wwd com is made for the public fashion consumer
A Trade Publication like merchandise-information system?WWD.comis made for the public fashion consumer.

TRADE is for the fashion WORKER/professional. A Fashion Magazine is for the public consumer.


Match the term to the description
Match the term to the description: merchandise-information system?

market research

market segmentation

product mix

trade association

merchandise-information

systems

system that produces, stores and analyzes info to make decisions about merchandise for sale

total selection of good and sevices that a company makes or sells

systematic gathering, recording, analyzing and presenting of info for marketing goods and servicess

a way of dividing the total market into smaller groups to analyze

non-profit organization that supports workers within an industry


Explain the importance of doing fashion research
Explain the importance of doing fashion research: merchandise-information system?

It can help producers develop new products that consumers want to purchase.

Market research is especially important in the fashion industry.

Consumer tastes and trends change quickly, so companies and designers need to know what styles will sell.

Market research influences new fashion products because it can help producers develop new products that consumers want to purchase.


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