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Katie Bennett and Gina Ciavarro. Maria Yee Inc. Joining Financial growth with environmental Responsibility. Introduction to Maria Yee Inc. Current Issue.

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Maria yee inc joining financial growth with environmental responsibility

Katie Bennett and Gina Ciavarro

Maria Yee Inc. Joining Financial growth with environmental Responsibility



Current issue
Current Issue

Maria Yee Inc. is currently facing the challenge of building their business in a weak economy, while still staying true to her eco-friendly ideals.



Supply chain goals and solutions
Supply Chain Goals and Solutions

Reduce Carbon Emissions

Reduce Internal Costs

Cooperative Shipping

Purchase Carbon Offsets


Cooperative shipping
Cooperative Shipping

  • Aligning inbound and outbound shipments in conjunction with another manufacturer.


Guangzhou limen furniture co ltd
Guangzhou Limen Furniture Co., Ltd.

  • Location, Location, Location

  • Non-Competitor

  • Green Oriented, People Focused


Purchasing carbon offsets
Purchasing Carbon Offsets

  • Carbon offsets are a financial instrument aimed at a reduction in greenhouse gas emissions.

=

The Reduction of

1

1

Carbon

Offset

Metric Ton of CO2


Purchasing carbon offsets1
Purchasing Carbon Offsets

  • Focus on strengths

  • Save money on a full scale solution

  • Use as a marketing tool



Marketing goals and solutions
Marketing Goals and Solutions

Capitalize on Market Trends

Differentiate from Competition

Utilize Green Marketing

Enhance Website Design


Green marketing
Green Marketing

  • Marketing that highlights an organization's environmentally friendly policies or achievements


Retail level marketing
Retail Level Marketing

  • Retailers should make marketing materials available

  • View books, informational tags


Website
Website

  • Certifications should be prominently listed

  • Online media is the most important place for brand image to be established, defended and grown


Website mockup
Website Mockup

Twenty Years of EcoLuxury™



Branding goals and solutions
Branding Goals and Solutions

Build Customer Loyalty

Develop Designer Recognition

Retail Venues Advertise Name

Rename Pieces After Maria Yee

Add a Signature Detail


Signature detail
Signature Detail

  • This will be an identifiable detail on each piece of furniture

    • Alludes to sustainability and Chinese inspiration

    • Representative of her design aesthetic







The strategy we have outlined will allow Maria Yee Inc. to lead the green wave in the furniture industry while remaining profitable.


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