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Preparing for the Gigabyte Lifestyle

Preparing for the Gigabyte Lifestyle. Kittur Nagesh Director, Service Provider Marketing Cisco Systems, Inc. Mobile Internet is Radically Transforming Everything. 66 Fold Increase in Data Traffic by 2013 – 14. Handsets. Broadband. Applications. Pricing.

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Preparing for the Gigabyte Lifestyle

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  1. Preparing for the Gigabyte Lifestyle Kittur Nagesh Director, Service Provider Marketing Cisco Systems, Inc.

  2. Mobile Internet is Radically Transforming Everything 66 Fold Increase in Data Traffic by 2013–14 Handsets Broadband Applications Pricing

  3. Power Center Shifting Towards Content & Applications… Mobile Operators Risk Becoming Dumb Pipes for OTT Players CE Vendors Service Providers Content Providers Content Aggregators Application Providers Users Skype UC Apps

  4. To be Profitable, Service Providers Need to Transform into Experience Providers Experience Provider Connectivity Uplifting Forces Customers value convergence SPs aggregate services Exploit network as platform 3-5 Years Focus on value add & differentiation Status Quo Today Gravitational Forces Regulation SP’s inability to innovate fast Competitive Pressure Focus on bandwidth and price Build 5 phase plan

  5. Scalable to Billions of Devices and Gigabyte Lifestyle Mobile Landscape 2015 Intelligent IP Devices & Networks Personalization Cloud Connection between people, content and machine Enhances mobility of content and services Mobile device as personal remote control Secure, multimedia, interactive experience Performance, scalability, security, reliability & intelligence to shape transaction and experience Incremental Revenue for Operators

  6. Delivering Integrated End User Experience Application Device Usage Service Roaming Time Location

  7. Performance: Full Power of Network Intelligence End-to-End Leadership Portfolio of Products in Each Category Scaling the All-IP Network200 Mbps per Cell Site IP Core Data Center Mobile Core IP/MPLS DWDM IP EDGE (RAN + Control) IP/MPLS 10/100GE or DWDM RAN Access Ethernet Access x50 x20 x10-50 2-10 Tbps 200 Mbps 10Gbps 200 Gbps 2941/3400/ ASR 1000 3400/4500/ ASR 1000 7600 ASR 9000 CRS-1/ Nexus

  8. Cisco Architecture Allows SPs to Transform their Business ModelsEnabling the Monetization Journey Business Models CloudApplications Personalization Multimedia ExperienceProvider Location Business Flexibility Intelligent IPNetworking App StorePartnerships Machine to Machine (M2M) Operator App Store Fair Usage Policy Walled Garden QoS Proprietary App Bundles Network Intelligence

  9. Impact of Gigabyte Lifestyle Mobile Ecosystem Needs to Innovate New Business Models All you can eat packages will give way to intelligent services/billing Industry Evolves Towards Open APIs and Interoperability Networks Need to Scale for Multimedia Applications, Personalized Services, and Billions of Devices

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