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Agencies Need to Think More Facebook , Twitter, Less TV

Agencies Need to Think More Facebook , Twitter, Less TV. Jessica McNannay Jennifer Russell Rachel Seed. Don’t Buy Media, Earn It. Earned Media: PR Word of Mouth Facebook Twitter MySpace. Facebook. Buy targeted advertisements for “news feeds” Group Pages

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Agencies Need to Think More Facebook , Twitter, Less TV

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  1. Agencies Need to Think More Facebook, Twitter, Less TV Jessica McNannay Jennifer Russell Rachel Seed

  2. Don’t Buy Media, Earn It • Earned Media: • PR • Word of Mouth • Facebook • Twitter • MySpace

  3. Facebook • Buy targeted advertisements for “news feeds” • Group Pages • Applications http://www.whoppersacrifice.com/

  4. What is Twitter? • “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

  5. Cons Using Twitter as a Customer Service Channel • Conversations are open • Hard to monitor employees using Twitter (Tweet Scan) • Sometimes perceived as SPAM • Keep number of posts reasonable 2-3/day • Negative Messages towards companies • Maintain Twitter, new hires

  6. Pros Using Twitter as a Customer Service Channel • Earned Media is less expensive • Creates community • Get message out quickly • Comcast: addresses negative messages and fixes things • Increases Customer Service

  7. Brands Using Twitter • Customer service is already a priority for their business • Jet Blue • Southwest Airlines • Zappos • Comcast

  8. Sources • http://adage.com/digital/article?article_id=135837 • http://www.getelastic.com/twitter-marketing-tips/ • http://www.getelastic.com/ecommerce-microblogging-twitter-marketing/ • http://www.readwriteweb.com/archives/zappos_twitter.php

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