John koncki director product development optimization
This presentation is the property of its rightful owner.
Sponsored Links
1 / 7

John Koncki – Director, Product Development & Optimization PowerPoint PPT Presentation


  • 106 Views
  • Uploaded on
  • Presentation posted in: General

Turkey Burgers Carl’s Jr. & Hardee’s. John Koncki – Director, Product Development & Optimization. Carl’s Jr. & Hardee’s. Premium-quality, restaurant-style burgers Innovative menu items 100% Black Angus burgers Made From Scratch Biscuits Hand-Breaded Chicken Tenders

Download Presentation

John Koncki – Director, Product Development & Optimization

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


John koncki director product development optimization

Turkey Burgers

Carl’s Jr. & Hardee’s

John Koncki – Director, Product Development & Optimization


Carl s jr hardee s

Carl’s Jr. & Hardee’s

  • Premium-quality, restaurant-style burgers

  • Innovative menu items

    • 100% Black Angus burgers

    • Made From Scratch Biscuits

    • Hand-Breaded Chicken Tenders

    • Hand-Scooped Shakes & Malts

  • Demographic: Young, hungry guys

    • 18-34 year old males

  • Unapologetic about our big delicious burgers & other premium offerings


Turkey burgers

Turkey Burgers

  • Advances in food technology

    • AdvancePierre Foods

      • Six Dollar Burger

  • Partnership with Men's Health magazine & Eat This, Not That! line of books

    • Similar demographic

  • Created a line of Turkey Burgers

    • Each under 500 calories

    • Signature charbroiled flavor

    • Craveable with bold, premium toppings


Marketing plan

Marketing Plan

  • Miss Turkey commercial

    • Nothing sells a burger better than the real Miss Turkey in a bikini covered with pictures of turkey burgers

    • National media buy

      • millions of views

  • Standees in restaurants

  • Raised awareness with digital campaign & social media

  • PR media outreach


Sales

Sales

  • Turkey Burger Sales

    • Among the three top-selling product launches in brands’ history

    • Same-store sales increased following launch

      • Q2 SSS +2% at Carl’s Jr., +2.5% at Hardee’s

      • Q3 SSS +2% Carl’s Jr., +1.8% Hardee’s

  • Brought in new guests, infrequent guests

    • Still appealed to our core of young, hungry guys


Outcome

Outcome

  • Offered healthier option, still craveable and delicious

  • Turkey Burgers now a permanent menu line

  • Line extension

You can offer lean, lower calorie burgers...But they still have to taste great.


John koncki director product development optimization

Q & A


  • Login