MMRSS

1. MMRSS Pharmaceutical Marketing Research Practice

2. Background • India’s largest Independent Full Service Market Research Firm • ISO 9000 Certified • Deep working relationships with some of India’s leading companies • 250 CATI stations for Global and local studies • Blue Chip references worldwide and across verticals • 14 locations across India

3. Pharmaceutical Marketing Research Practice Research Solutions

4. New Product Development • Concept Screening and Testing • Product Potential Testing • Available across RX, OTC

5. Point Of Sale Research • Pricing Studies -Determining the optimum price for new products in established markets -Estimating demand at various price points -Competitor response modeling -Cannibalization of existing lines

6. Point Of Sale Research • Packaging Studies -Assessment of impact on crowded shelves -Persuasion to consider purchasing -Diagnostics on design -Allows testing of possible new designs and carry out checks on existing designs

7. Brand Equity • Assess the brands positioning along the key diagnostic parameters of differentiation relevance opinion and value for money • Understand the market specific attitudes that are driving reaction to the key diagnostic parameters • Measure consumer commitment to the brand to identify loyal vulnerable and winnable customers

8. Copy Testing and Ad Testing • Our copy testing system provides key insights on • The potential of your commercial to impact sales. • How the ad is contributing to brand equity. • How well it fits with your ad strategy. • How to optimize the ads effectiveness

9. Market Usage and Attitude Studies • Understand the consumer • Penetration and profile • Consumption habits • Needs and motivations • General attitudes • Consumer segmentation • Understand the Market • The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc • The market drivers in terms of needs • Brand sectoring • Consumer segments relative to the market • Understand where your brand fits in • The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc • The market drivers in terms of needs • Brand sectoring • Consumer segments relative to the market

10. Pharmaceutical Marketing Research Practice Research Techniques

11. Research Techniques • Quantitative • Face to face • CATI • Qualitative • Focus Groups • Triads/Dyads • Extended Creativity Groups • Depth interviews • Online

12. Case Study One • Brand Re-launch and Campaign Strategy Design Objectives - To identify what was blocking brand growth. Project details - Multi-stage, multi-methodology program. Semiotic analysis, Neuro-Linguistic Programming, Transactional Analysis and Process Technology. Outcome - Brand re-launched; campaign strategy and advertising revised. Representatives re-trained. Sales markedly increased

13. Case Study 2 • Pre-empting Competition and Gaining Market Share Objectives - To ensure launch would have greater impact than that of competitor. Project details - Three stage qualitative project to identify motivators, optimal tone for both brands, allowing client to develop effective blocking strategy. Outcome - Product out-performed competitor and clients own expectations.

14. Select List of Clients

15. Thank You MMRSS Pharmaceutical Marketing Research Practice