Document design. What’s wrong here?. A document’s design should consider its audience. A document’s design should be appropriate for its audience. What’s wrong here?. A document’s design should be appropriate for its purpose. A document’s design should reinforce its content. Question:.
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YOU CAN DO ITA Basic Computer Manual for Senior Citizens with Little to No Computer Experience
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According to Rew in your “Editing for Writers” textbook (p. 333), you can evaluate document design with the following six questions:
Both images at left contain three rows; each row contains three arrows. So why do they look so different?
It's not the background color, or the color of the arrows. It's the distance between the arrows.
The closer together visual elements are, the more likely we are to see them as a group or a pattern. That's a principle called proximity.
Proximity in the arrows on the image at bottom left make them look like a unit, like they belong together. Even though they are different colors, the proximity makes them appear to be a unit.
The images at left have equal numbers of circles and squares, yet the white squares on the bottom image are much more visible.
When all the elements are the same color, as they are in Image 2, the pattern is much harder to see.
In the first image, the gray squares and circles are so much alike that we tend to perceive them as one cohesive unit.
Similarity is at work here. The principle of similarity explains that we tend to group together those visual elements that are similar in size, shape, color, and direction. This can help us add unity to a page.
Symmetrical balance – when both sides appear equal in the elements used, as in the example below.
Asymmetrical – an informal method of balance when not all elements on one side of the page are equal to the other side, yet the elements are still balanced.
Use of bold or larger fonts, boxes, colors can help provide emphasis to let the reader know what items are most important in the document.
The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.
The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.
Subheads, text placement, proximity, graphics, white space, and other layout decisions can help readers determine what order or sequence they should follow in reading the document.