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企业增长是全世界企业首脑所关注的问题 PowerPoint PPT Presentation


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企业增长是全世界企业首脑所关注的问题. 市场成熟度. 激烈的竞争 / 变化的市场要求. 什么是增长的驱动因素? 哪里竞争和如何竞争? 退出哪一项业务? 应该把重点放在哪个发展机会? 怎样使增长持续下去?. 全球竞争. 产业合并. 资源竞争. 新的技术. 为什么增长对公司来讲十分重要?. 为何增长?. 不增长的风险. 成为行业合并的牺牲品 脑力枯竭 雇用人员时缺乏吸引力 衰退的公司文化 接触不到外部资本. 增加的股东价值 创造就业机会 接触到高质量的人才 接触到强大的联盟伙伴 建立品牌知名度 接触到外部资本.

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企业增长是全世界企业首脑所关注的问题

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Strategic Assessment Profile (SAP)

For Internal Analysis

Environmental Threat & Opportunity

Profile (ETOP)

For External Analysis


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Strategic Situation 1

ETOP

SAP

Socioeconomic

Technological

Competitor

Supplier

Government

Marketing & Distribution

R&D & Engineering

Production & Operations Management

Corporate Resources & Personnel

Finance & Accounting

+

0

-

0

0

0

0

0

0

0

Strategic Situation 2

ETOP

SAP

Socioeconomic

Technological

Competitor

Supplier

Government

Marketing & Distribution

R&D & Engineering

Production & Operations Management

Corporate Resources & Personnel

Finance & Accounting

+

0

-

0

+

+

0

-

0

+

Strategic Situation 3

ETOP

SAP

Socioeconomic

Technological

Competitor

Supplier

Government

Marketing & Distribution

R&D & Engineering

Production & Operations Management

Corporate Resources & Personnel

Finance & Accounting

-

0

0

+

-

+

0

-

0

+


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SBU

SBUs

-


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BCG

-

-

-

-


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Stars

Question Marks

Cash Cows

Dogs


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BCG


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I


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: X

  • X

  • X(IT)

  • X/

  • XX?

  • ?

  • X


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X

X544

X

X

21

4

8

21


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(1995-1998)

= -27%


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98

(1995-1998)

(1995 = 100)


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100%

0%

50%


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X

X

2003

  • IT

  • = 100

IT

  • = 10

X

98


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-X


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?

()

?

?

()

?


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:

X

X


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  • (3%)


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:

X

X


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X


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X


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- ...

  • /

:


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...


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+

+

+

+

+

+

+


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20006

199420

5150199949

52230


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10907.651000200


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-


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:

Simple Structure

Functional Structure

Multi-divisional Structure (M-form)


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/

/


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/

* Production

* Engineering

* Sales & Marketing

* Finance

* Accounting

* Human Resources

CEO


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CEO


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R&D

Marketing


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CEO


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(M)


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A

B

C

D


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:


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CEO

A

B

C

D

A


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CEO

A

B

C

D


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/


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CEO

A

B

C

D


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Strategic Networks


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PDAPsion1998Symbian2002Symbian Symbian7 Symbian5SymbianSendoSymbian6085%5

SendoTCLSendo5%


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1984-1988

19858100


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1988-1993-

IBMTEKASTFAX40%

19881.3510

-5%100%

-

--


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1993

93

19932.5792


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1994--1996

80386-4861985-198980486-586

-

-

8

18


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-

-


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1997


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20002001.7

IT

2004

  • 2004IBMPC


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  • 32000.42002.112003 .72


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ESOP


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