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APPLE

APPLE. Idriss Ben Hadj Yahia Franck Calamusa Albert Casamitjana Anuj Chandarana. OUTLINE. Industry and Company Introduction Apple Computers - Human Resources Perspective Key Take-Aways. 1. INDUSTRY AND COMPANY INTRODUCTION. HR PERSPECTIVE. TAKE-AWAYS. COMPANY. COMPANY.

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APPLE

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  1. APPLE Idriss Ben Hadj Yahia Franck Calamusa Albert Casamitjana Anuj Chandarana

  2. OUTLINE • Industry and Company Introduction • Apple Computers - Human Resources Perspective • Key Take-Aways

  3. 1. INDUSTRY AND COMPANY INTRODUCTION

  4. HR PERSPECTIVE TAKE-AWAYS COMPANY COMPANY INDUSTRY APPROACH • Porter Five Forces: • The threat of entry by new competitors. • The intensity of rivalry among existing competitors. • Pressure from substitute products. • The bargaining power of buyers. • The bargaining power of suppliers.

  5. HR PERSPECTIVE TAKE-AWAYS COMPANY COMPANY WHO IS APPLE? Designing, manufacturing and marketing of personal computers and related software and peripherals for sale primarily to education, creative, consumer and business customers.

  6. HR PERSPECTIVE TAKE-AWAYS COMPANY COMPANY WHO IS APPLE? • Created in 1976 by Steve Wozniak and Steve Jobs • 1978-1980: sales increased from $7.8 million to $117 million • In 1981 Apple initiated its first public offering • In 1984 Apple launched the first Macintosh • After a crisis period: in 1997 great success of Apple’s iMac and iBook lines, a new UNIX based server called Mac OSX, and an online build-to-order system based on Dell’s success in this area.

  7. HR PERSPECTIVE TAKE-AWAYS COMPANY COMPANY APPLE TODAY • Net sales: $5,742M (Δ 7,07% from 2001) • 2002 Net profit: $65M (loss of $25M in 2001) • # of Employees: 10,211 • Share Price Performance:

  8. HR PERSPECTIVE TAKE-AWAYS COMPANY COMPANY APPLE CURRENT SITUATION • Apple is in deficit for the second consecutive quarter. It announced in January a net loss of $8 million for the most recent quarter. • The turnover is slightly rising to $1.47 billion but remains below analysts’ expectations.

  9. HR PERSPECTIVE TAKE-AWAYS COMPANY APPLE IN FRANCE • Opened its headquarters in Paris in January 1981. Apple France director, Jean-Louis Gassée, later became second in charge. • Employing originally only 25 people, it soon became Apple’s biggest subsidiary abroad • France was the Apple’s fastest growing European market until september 2002, when it was surpassed by Italy. COMPANY

  10. HR PERSPECTIVE TAKE-AWAYS COMPANY INDUSTRY KSFs • Brand Strength • Clear Strategy • Differentiation Through Technological Innovation • Dedicated and Proud Employees COMPANY

  11. HR PERSPECTIVE TAKE-AWAYS COMPANY REASONS FOR APPLE’S SUCCESS • Excellent Technological and Marketing skills • Refusal to compromise brand image • Control of retail channel • Customer Loyalty • Technological Innovation • Open lines of communication between functional levels COMPANY

  12. 2. HUMAN RESOURCES PERSPECTIVE

  13. CORPORATE CULTURE • Values aren’t formalized • Open lines of communication – not hierarchical • Pride for the brand • Formerly decentralized - autonomy • Roots in America • Homogenous across countries HR PERSPECTIVE TAKE-AWAYS COMPANY

  14. HR POLICY • REASON FOR COMPANY’S SUCCESS: • Autonomy • Skilled and Motivated Staff • Open lines of communication • No formal human resources/organizational policies HR PERSPECTIVE TAKE-AWAYS COMPANY

  15. HR POLICY • DIFFERENCE BETWEEN HR POLICY IN FRANCE AND OTHER COUNTRIES IN EUROPE: • No country specific HR policies • But country specific implementation plans • 35 hour work week • In France, more vacation is given than in the UK, less than in Germany HR PERSPECTIVE TAKE-AWAYS COMPANY

  16. 3. KEY TAKE-AWAYS

  17. REASONS TO SETTLE IN FRANCE • Lower labor and land costs, relative to other countries (ex. England) • Subvention from Government • City is attractive to potential employees • Skilled business and engineering professionals • Language barrier is not large • Good Infrastructure • Access to large market • Part of European Union HR PERSPECTIVE TAKE-AWAYS COMPANY

  18. KEY TAKE-AWAYS • Advice for other multinational companies looking to settle in France: • Don’t staff only French people! • Keep in mind European Union regulations, not only national ones • Expect politics in your company! • Expect specificity of French governmental administration • The French are flexible – the stereotype is incorrect! HR PERSPECTIVE TAKE-AWAYS COMPANY

  19. KEY CONTACT • Philippe Gaud • Director, Human Resources Europe, Middle East & Africa HR PERSPECTIVE TAKE-AWAYS COMPANY

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