Developing a Speakers Bureau

Developing a Speakers Bureau PowerPoint PPT Presentation


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What is a speakers bureau?. Speakers may have personal experiences or be experts Speakers are available to talk to different groupsEngagements are scheduled by your organizationCan send a single speaker or an entire panel . A list of potential speakers who can talk to the public: . Why develop a speakers bureau?.

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Developing a Speakers Bureau

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1. Developing a Speakers Bureau

2. What is a speakers bureau? Speakers may have personal experiences or be experts Speakers are available to talk to different groups Engagements are scheduled by your organization Can send a single speaker or an entire panel

3. Why develop a speakers bureau? To raise public awareness To increase your group's visibility To provide role models To recruit new members or volunteers To attract press coverage To raise funds

4. Who can a speakers bureau reach? Business groups Service organizations Religious groups Working groups Training groups Political groups Environmental groups

5. How do you set up a speakers bureau? 1. Recruit & select speakers: Use personal invitations Use people already involved with your organization Decide whether you will use single speakers or panels

6. How do you set up a speakers bureau? (cont.) 2. Make a roster with scheduling information: Dates of past and upcoming engagements Number of no-shows or times late Speakers' area of expertise or experience

7. How do you set up a speakerís bureau? (cont.) 3. Contact groups that might be interested in scheduling a speaking engagement: Create a list of potential audiences and contact people Send out letters offering to have a speaker or a panel visit the group Follow up with phone calls to schedule engagements

8. How do you set up a speakerís bureau? (cont.) 4. Schedule who are available at the needed time: Be very clear about the date, time, and location Write down who's scheduled 5. Send a letter confirming the time, date, topic, location, duration of the event , speakers' names, etc.

9. How do you set up a speakerís bureau? (cont.) 6. Again remind speakers about the engagement. 7. Have speakers make their presentation. Basic info & introductions Personal stories or an informative presentation Question-and-answer period 8. At the end of the presentation, collect feedback from the audience.

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