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Recruitment and Training Boot Camp ‘The Network Effect’. November 2011. Goals:. 1. Inspire and prepare you to engage others as advocates + 2. Inspire active participation in the You’re the Cure network = 3. Grow the power of the grassroots network. Poll:.

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Recruitment and Training Boot Camp ‘The Network Effect’

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Recruitment and training boot camp the network effect

Recruitment and Training Boot Camp

‘The Network Effect’

November 2011


Goals

Goals:

1. Inspire and prepare you to engage others as advocates

+

2. Inspire active participation in the You’re the Cure network

=

3. Grow the power of the grassroots network


Recruitment and training boot camp the network effect

Poll:

  • What inspired you to join You’re the Cure (YTC)?

  • What inspired you to be active in your YTC advocacy role?


Why is the grassroots network important

Why is the grassroots network important?

(Image source: Fractal Julius Tree in color, made with the Fractal Imaginator (Fi) TNI Industry)


You are the voice of aha

YOU are the voice of AHA

Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing

that ever has.”

― Margaret Mead

Image Source Page: http://www.usconsulate.org.hk/pas/kids/scientist.htm


What is advocacy

What is advocacy?

  • Act or process of advancing or defeating a cause, policy or proposal

  • Mobilizes grassroots support to influence and educate decision makers

    What is an advocate?

  • A person or group that defends or promotes a cause or proposal

  • You’re the Cure is a nationwide network of advocates dedicated to improving health, wellness, quality of life through public health policy


Power of the advocate

Power of the Advocate

Recent Successes:

  • Improved systems of care for stroke

  • Smoke-free laws

  • Advances in nutrition legislation

  • Physical education in schools

    We need more advocates to drive successes like these!


Steps to turn your power on in recruiting

Steps to Turn Your Power Onin Recruiting

1. Be able to say why you care:

Sixty-Second Story

2. Find out how CVD effects your target audience


Recruitment and training boot camp the network effect

The 60 Second Advocate

Action Item

10 seconds

Personal Story

25 seconds

Your Link to AHA/ASA

25 seconds


You re the cure

You’re the Cure

Recruitment can be a broad or targeted as you choose:

  • 1 to 1

  • 1 to some

  • Newsletter pitches

  • Outreach to clubs/orgs

  • Social media

  • Employer outreach

  • More…

    The more you do it the easier it becomes!


Recruitment by issue

Recruitment by Issue

  • Current state issues can provide unique opportunities to target audiences

    • Ex: Parent recruiting other parents to focus on school nutrition policy

    • Ex: Stroke survivor recruiting others effected by stroke to focus on stroke policy

  • Check with us for Fact Sheets on the issue

  • Match issue with your connections


Recruitment of groups

Recruitment of Groups

  • YTC Recruitment Toolkits

    • Downloadable:

      • www.heart.org/YTCEmpowered

    • Flexible

      • tailor to audience or opportunity

    • Customizable

      • use just what you need

    • Short or long

      • from 5 minutes to 20

    • Usable with individuals


Heart disease and stroke you re the cure

Heart Disease and Stroke:You’re the Cure!

AHA policy saves lives. By opening the door for your connections to participate in You’re the Cure you are expanding your power as an advocate

and helping to impact

thousands.


Being a successful recruiter is easier than you think

Being a successful recruiteris easier than you think!

Assignment for those willing to take the challenge:

Find Five

[email protected]

804-965-6571

Visit www.heart.org/YTCEmpowered for full staff contact information and advocate resources


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