Children s market overview 2014
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Children’s Market Overview 2014. [email protected] Contents. 2013-Hungry sales? 2014-Where we are Picture & Activity Books Children’s & YA Fiction-An abundance of sales Children’s Non-fiction-Mining for sales Back to School-Briefly World Book Day Christmas 2014. 2013.

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Children’s Market Overview 2014

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Children s market overview 2014

Children’s Market Overview 2014

[email protected]


Contents

Contents

  • 2013-Hungry sales?

  • 2014-Where we are

  • Picture & Activity Books

  • Children’s & YA Fiction-An abundance of sales

  • Children’s Non-fiction-Mining for sales

  • Back to School-Briefly

  • World Book Day

  • Christmas 2014


Children s market overview 2014

2013

Nielsen BookScan TCM

£1.4bn

-6.5%

-£98m

Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252


Children s market overview 2014

2013

Children’s Printed Book Sales

£308m

-3.5%

-£11m

Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252


2013 vs 2012

2013 vs. 2012

  • 2012: £12m & 2.2m books

  • 2013: £3.3m & 590,000 books


2013 vs 20121

2013 vs. 2012

  • 2012: £12m & 2.2m books

  • 2013: £3.3m & 590,000 books

  • £3.8m (2012)


Children s market overview 2014

2013

Children’s Printed Book Sales*

£305m

-£2.5m

-0.8%

*Removing Susanne Collins’ Hunger Games’ sales from both 2013 and 2012


2014 where w e are

2014-Where We Are

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

£187.9m spent on Children’s books so far in 2014


2014 where we are

2014-Where We Are

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

£187.9m spent on Children’s books so far in 2014

+ £16.5m


2014 where we are1

2014-Where We Are

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

£187.9m spent on Children’s books so far in 2014

+ £16.5m

+10% in value year on year


2014 where we are2

2014-Where We Are

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

£187.9m spent on Children’s books so far in 2014

+ £16.5m

+10% in value Year on Year

37m children’s books: over one third of all print book purchases


2014 where we are3

2014-Where We Are

Children’s Books 2014?

= £337m

+10%


Children s market overview 2014

2014

292,584

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Children s market overview 2014

2014

292,584

312,446

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Children s market overview 2014

2014

292,584

343,737

312,446

395,583

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Children s market overview 2014

2014

292,584

343,737

312,446

395,583

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Pre school picture books

Pre-School & Picture Books

  • Up 4% to £65m this year (+£2.6m)

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Picture books

Picture books

  • Up 12% to £31m this year (+£3m)

78,411

57,298

112,590

69,740

53,856

51,829

53,685

51,485

51,670

50,033

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Julia d onaldson

Julia Donaldson

  • £8m in 2014

  • £89m since records began

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Julia d onaldson1

Julia Donaldson

  • £8m in 2014

  • £89m since records began

  • The Scarecrow’s Wedding sold 45,000

  • copies in 8 weeks

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Picture book authors

Picture Book Authors

Roger Hargreaves

Oliver Jeffers

Judith Kerr

Claire Freedman

David Melling

£1.1m £711,000 £563,000 £336,000 £320,000

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Pre school activity books

Pre-School & Activity books

  • Down 2% to £34m (-£658k)

109,260

92,006

68,945

46,283

45,354

Source: Nielsen BookScan TCM: 35 weeks ending 30th August


Sticker books

Sticker Books

£7.6m

-22%

-£2m

Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Colouring books

Colouring Books

£1.1m

+0.8%

+£10,000

Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Dinosaurs

Dinosaurs

£1.5m

+42%

+£452,000

Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Pirates

Pirates

£1.6m

-4.5%

-£78,000

Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Children s ya fiction

Children’s & YA Fiction

  • Up 9% to £68m this year (+£5.4m)

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Children s ya fiction1

Children’s & YA Fiction

Children’s Fiction

Young Adult Fiction

£20m

+24%

+£4m

£48m

+3%

+£1.4m

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Children s fiction

Children’s Fiction

  • Up 3% to £48m this year (+£1.4m)

133,308

112,700

103,955

94,612

110,409

89,619

89,473

88,347

81,845

81,630

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Children s fiction1

Children’s Fiction

Roald Dahl

Jeff Kinney

Liz Pichon

David Walliams

Jacqueline Wilson

£3.4m £3.3m £2.1m £2m £1.8m

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Children s fiction2

Children’s Fiction

32,382

31,428

12,490

23,098

16,924

16,403

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Young adult fiction

Young Adult Fiction

711,806 £4m

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Young adult fiction1

Young Adult Fiction

  • Up 24% to £20m this year (+£4m)

86,981

101,170

89,869

101,756

59,276

64,040

69,653

79,953

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Young adult fiction2

Young Adult Fiction

Suzanne Collins

Veronica Roth

John Green

£2.9m £1.8m/£5.6m* £1.5m

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 *Including The Fault in our Stars


Children s non fiction

Children’s Non-fiction

  • Up 37% to £25m this year (+£6.7m)

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Children s non fiction1

Children’s Non-fiction

1,344,350 sold £6.6m

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Children s general interest leisure

Children’s General Interest & Leisure

  • Up 108% to £11.7m this year (+£6m)

One Direction: £320,000+

LEGO: £434,000

1,344,350 sold-£6.6m

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Children s general interest leisure1

Children’s General Interest & Leisure

  • Down 9% to £5.1m this year (-490k)

-9%

1,344,350 sold-£6.6m

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


Children s general non fiction

Children’s General Non-fiction

  • Up 15% to £5.3m this year (+£714k)

5,992

95,990

5,767

75,052

6,581

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014


Children s general non fiction1

Children’s General Non-fiction

Earth Nature & Animals

£400,000 +

Source: Nielsen BookScan TCM 5,000 data, Children’s General Non-fiction: 35 weeks ending 30th August 2014


Children s general non fiction2

Children’s General Non-fiction

Space, Stars, Planets

£235,000 +

Source: Nielsen BookScan TCM 5,000 data for Children’s General Non-fiction: 35 weeks ending 30th August 2014


School textbooks study guides

School Textbooks & Study Guides

  • Up 5% to £26.3m (+£1.2m) this year

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


School textbooks study guides1

School Textbooks & Study Guides

  • Up 5% to £26.3m (+£1.2m) this year

  • July-August BTS season up 8% to £6m

Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013


School textbooks study guides2

School Textbooks & Study Guides

School Textbooks: Maths, Science & Technical

£2m

Up 9%

+£169,000

Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013


School textbooks study guides3

School Textbooks & Study Guides

School Textbooks: Literature Arts & Humanities

£2.7m

Up 9%

+£229,000

Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013


World book day

World Book Day

830,911 sold

Children’s book market increased by 21% WBD week

112,590

92,006

103,955

95,990

89,619

48,533

50,752

80,174

68,945

88,347

Source: Nielsen BookScan 35 weeks to week ending 31st August 2013


One more thing

One more thing…

Children’s Books 2014?

= £337m

+10%


One more thing1

One more thing…

Christmas 2014


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