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15 Ways to Reduce Website’s Bounce Rate

Wondering how to reduce bounce rate?<br>Here are the 15 Ways to Reduce Website’s Bounce Rate

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15 Ways to Reduce Website’s Bounce Rate

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  1. 15 Ways to Reduce Website’s Bounce Rate

  2. 1) Notice Page Load Time • The quality of content never matters if a viewer is unable to see it immediately. • Page load time becomes crucial on mobile devices because slow page loading irritates the user and thus bounce rate happens.

  3. 2) Get Easy Site Search Feature • Site search is an extremely useful tool and that can be helpful in reducing the bounce rate.

  4. 3) User-friendly Navigation • Ensure you’re providing easy navigation to your users. • Also ensure when your user is entering your site, they’re getting a clear direction of where the content is. • Navigation should be completely user-friendly.

  5. 4) Ensure Engaging Design • If your website has a good website design, your chances of building trust among users will be more. • Users don’t spend enough time if a website looks inappropriate and hard to connect with the audiences. • Along with a nice user experience, and easy navigation, make sure you’re including a nice web design to your website.

  6. 5) Never Forget Mobile Responsiveness • Mobile experience is being more important than desktop experience nowadays. • So, always keep mobile top-of-mind when trying to reduce bounce rate.

  7. 6) Focus on Readability • Ensure your web page contentcuration is perfectly readable. • A big chunk of content is never welcome and when this happens, users generally skip even worthy content. • You can use tool like readability.io.

  8. 7) Keep Shorter Paragraphs • One of the primary things that help with the overall readability of a site is the length of the content. • Shorter paragraphs are also helpful in reducing the bounce rate as it increases the intent of readers to carry on the reading.

  9. 8) Include Different Sorts of Content • You shouldn’t use one type of content rather use multiple sorts of content. • When you’re looking forward to increase the readability of the content, make sure you’re using various types of content. • Post Video content, high quality and other content variations on your web page.

  10. 9) Use Relevant Keywords • Every site includes on-page optimization and there you include keywords to your website. • You can use Google Keyword Planner to find relevant keywords.

  11. 10) Target Right Audience • Like relevant keywords and other factors, you should target the right users • Spot out the core target audience of your website and prepare content that drives them. • Target specific groups and people who can be your immediate users.

  12. 11) Limit Distracting Ads • Ads appear anywhere and everywhere on digital platforms. • Start removing or restrict them from entering your site. • The placement of static ads should be kept reserved on the sides of web pages rather on the top or middle of the web page.

  13. 12) Remove Broken Links •  If a user is experiencing a large number of broken links on your site, the user will surely move away. • If you want to locate all broken links use Google Search Console or with the web scraper Screaming Frog.

  14. 13) Prepare A Solid Internal Link Strategy • Make worthy internal links so that user can easily navigate to what section of the website they are looking for and enjoy their site experience. • Apart from making worthy internal links, ensure they open in a new tab. • It will also enhance user experience and reduce bounce rate.

  15. 14) Post Blogs Frequently • Is your website having a blog page? • If no then add it soon. • Include a variety of blogs to provide a different type of content. • This will create interests among your users and they will stay for more time on your website.

  16. 15) Use Google Analytics & Other Tools Google Analytics tracks: • Time on site. • Bounce rate. • Pages per session. HotJar provides heat mapping and visitor recording so that you can all the activities made by the users in a certain time period.

  17. About DSIM Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers Masters in Digital Marketing, making individuals learn how to do marketing online. It offers Digital Marketing course in Bangalore, Pune, Hyderabad , Delhi & all over India. It also offers the best Digital Marketing course in Bangalore. DSIM blog has been brought under the same. It’s an effort to give readers the most up-to-date, reliable information, so that they can step up their marketing strategies.

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