Retail audit . Lilia Gonzalez, Davide Santini, Léo Loison. Agenda. Hypothesis 7. H7: “The prime reason for a shopper's mall visit influences the activities the visitor reports engaging in while visiting the mall .” 4 categories : Shopping / Entertainment/ Eating / Socializing.
Lilia Gonzalez, Davide Santini, Léo Loison
Customer 1 (Zara):
Customer 2 (Saturn):
Motivated by self expression:
Motivated by values: