Why SIP Trunking is Great for 2009 Panasonic Portfolio Extensions

1. Why SIP Trunking is Great for 2009Panasonic Portfolio Extensions February 2, 2009 Michael Timar, Director Product Development Panasonic Communications Company of North America

2. Market Trends

3. US Market Trends

4. Business Work Style Transition • Office Infrastructure IP Digital Line Analog Line ８０’s ２０１０s ２０００s ９０’s Voice Voice Low Speed Data 　 （<128kbps） Voice High Speed Data 　（<8Mbps） Video ・Ultra High Speed 　（100Mbps<） Convergence of Voice/Data/Video • Work Style Seamless Voice/Data Enhanced Communication ・SMS ・Telephone ・Telephone No Matter Where You are.. ・FAX ・Telephone TEL/e-mail/GroupWare/TV Conf. ・FAX ・e-mail (MODEM) ・e-mail 　（Broadband） Public Office

5. Web Expense Reduction - “LCR” Reduce Phone Expense - “Auto Attendant” Reduce Cost - “T1/ISDN-DDI” Improve Productivity - ISDN DID - “Call Center” Improve Business - “Auto Attendant” Improve Business - “Wireless” Improve Communications New Business Style - “Wireless” New Business Opportunity - “Call Center” Gain New Customer Change of Business Communications Competitive Factors Mobile Environment Change IT/PC Telephone Today and Future In the Past Expense Reduction • SIP Trunking • Mobile Gateway • “1-Infrastructure” General Affair Improve Productivity - “Mobile Integration” - “IP Network” connect Multi-Office - “Outlook Integration” - “CRM Integration” - “Enhanced Communications Improve Comm. and Efficiency IT Department New Business Style - “VoIP” connects New Office - “Call Center” Gain New Customer

6. Customer’s Demands with Stages of Infrastructure • Importance to Customers • Customer Demands will be changing from Features to Values High Establishment Growth Maturity Content, Services Current Relative level of Importance of Customers Applications Productivity Cost PSTN SIP Small Business 出典：Strategy Analytics １９９５　 ２００8 ２０１０　 ２０１５　 Low • Tomorrow, applications and services will be the differentiating factor…

7. Panasonic Market PositionReliable, Affordable, Flexible

8. SIP Supporting Portfolio Digital Systems Converged Systems Pure IP Systems All can natively support or be upgraded to support SIP Trunking

9. Advanced IP Phones

10. Mobility - Multi-Cell DECT Wireless KX-TD7695 KX-TD7696 KX-TD7685

11. Value Add to show incremental benefit Cost Savings Productivity Applications

12. Cost Savings Savings from PSTN / PRI replacement Cellular Gateway – no connection costs New Equipment / Services Leased (Panasonic equipment is in many cases backward compatible for reuse) Entire package can immediately save money, and enhance productivity!

13. Productivity Enhancements – Do more with less Mobile Workforce Tele-work Auto Attendant Enhanced Voicemail (email integration) Caller ID DID (Direct Inward Dial) number support Transitional Workforce features Employee Training & Monitoring

14. Productivity Applications

15. Cell Phone Solution : One Phone Number Telephone Network (San Diego: 858) Telephone Network (New Jersey: 201) Cellular Network (609) Main : 201-348-7000DDI : 201-348-7402 Customer(858-555-1212) Extn103 Extn102 Extn101 Advanced IP Phone(201-348-7401) Extn 202Cell Phone(609-555-1212) Extn102 Advanced IP Phone(201-348-7402)

16. Cellular Phone Solution : Panasonic Application Telephone Network (New Jersey : 201) Cellular Network (609) MobileIP Network Voice over Cellular CA / Cameraby IP Network Network Camera IP Network Visitor Cell Phone(609-555-1212) Phone orDoor Phone Extn102 PT(201-555-1212)

17. Recommendations Talk to your customer, and understand their needs Mine existing customers to replace legacy systems Sell With Maintenance Contract Do Infrastructure Analysis (Tools available) Contact your Panasonic Sales Representative for more Information866-929-4221