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Essential Digital Marketing Tasks - X-mx Solutions PowerPoint PPT Presentation


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Essential Digital Marketing Tasks - X-mx Solutions

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Essential digital marketing tasks x mx solutions

X-mx Solutions

403,Atlanta Complex,

Gulbai Tekra Road,Ambawadi

Ahmedabad - 380009

Gujarat, India

Phone: +91-079-65413121

+91-079-40099190

Email: [email protected]


Essential digital marketing tasks x mx solutions

Search Engine Optimization

 Developing keyword lists

 Appropriately naming images on the company website

 Choosing anchor text for backlinks

 Distributing articles to article submission websites

 Listing the company in online local business directories

 Listing the company website in niche directories

 Managing relationships with the major search engines

 Pinging sites after new content has been published

 Renaming files so they are optimized for search engines

 Writing blog content based on a keyword strategy

 Writing article content to publish online

 Reviewing website backlinks


Essential digital marketing tasks x mx solutions

Social Media

 Developing editorial calendar for content sharing

 Updating Facebook Pages

 Updating Google+

 Updating LinkedIn

 Updating Twitter

 Answering LinkedIn questions

 Updating Tumblr, Instagram, Vine, and other social networks

 Managing your Yelp profile

 Bookmarking blog content on social bookmarking sites

 Building out custom Facebook pages

 Designing cover images for social profiles

 Developing social media marketing plans

 Guest writing for industry blogs or websites

 Interacting with consumers via social media

 Recruiting guest bloggers


Essential digital marketing tasks x mx solutions

 Researching bloggers

 Writing a social media corporate policy

 Scheduling social media status updates to be published

 Responding to questions on Quora

 Researching bloggers

 Monitoring competitors’ social media updates


Essential digital marketing tasks x mx solutions

Promotions

 Developing contests to promote a business or product

 Designing contest pages

 Writing contest rules

 Promoting contests to contest directories

 Promoting contests online on company website

 Promoting contests online through company’s social profiles

 Promoting contests through company’s email newsletters

 Tracking progress of contest entries

 Choosing winners of contests

 Announcing contest winners

 Notify winners of contests


Essential digital marketing tasks x mx solutions

 Distributing contest prizing

 Distributing coupon codes online

 Listing your events with local online events calendars

 Ordering premiums created to hand out

 Writing white papers

 Posting white papers online on sites like Scribd.com


Essential digital marketing tasks x mx solutions

Analytics

 Analyzing Google Analytics

 Measuring search engine optimization results

 Performing competitor keyword analysis

 Reviewing ecommerce sales data

 Review social media metrics, like Facebook Insights

 Running reports to track growth, response or ROI


Essential digital marketing tasks x mx solutions

Sales

 Writing proposal

 Creating lead capture forms for the company website

 Writing sales follow up copy

 Writing sales scripts

 Submitting ecommerce products to shopping aggregators

 Using lead scoring for prospects

 Developing demonstrations or tutorials

 Networking – in person!

 Writing tips & how-to articles to share with prospects or customers

 Researching affiliate programs


Essential digital marketing tasks x mx solutions

Email Marketing

 Choosing an email marketing software vendor

 Designing email newsletter templates

 Distributing email newsletter

 Writing email newsletter copy

 Setting up trigger emails

 Setting up an account with the email marketing software vendor

 Sending test copies of the email newsletter

 Segmenting email newsletter lists

 Reviewing email newsletter metrics

 Cleaning up the database (fixing typos, adding in new data)


Essential digital marketing tasks x mx solutions

Video

 Developing video content

 Hiring a vendor to develop video content

 Writing video scripts

 Develop keyword lists for tagging videos

 Writing video descriptions

 Publishing video to YouTube

 Publishing video to company website


Essential digital marketing tasks x mx solutions

Advertising

 Writing ad copy

 Designing ad units

 Monitoring Facebook Ad campaigns

 Researching affiliate programs

 Signing up for affiliate programs

 Running retargeting campaigns

 Running ad campaigns in Google AdWords

 Running ads on LinkedIn to promote the business

 Running estimates of audience size for Facebook ads

 Buying ad space on specific or niche sites


Essential digital marketing tasks x mx solutions

Public Relations

 Commenting on articles or blog posts online

 Documenting online media placements

 Following up with people product samples were sent to

 Pitching bloggers to review a product

 Writing press releases

 Submitting press releases thru online wire services

 Sending out product samples

 Searching forums for influencers

 Reviewing forums for consumer feedback


Essential digital marketing tasks x mx solutions

Website Management

 Designing web graphics

 Editing web copy

 Fixing broken links on the company website

 Installing tracking codes on the company website

 Publishing blog posts

 Renewing domains and hosting plans

 Sourcing images to accompany blog posts and status updates


Essential digital marketing tasks x mx solutions

Customer Service

 Developing customer service plans

 Responding to customers questions or concerns on social media


Essential digital marketing tasks x mx solutions

Project Management

 Getting content approved by key stakeholders

 Posting jobs or RFPs online to recruit staff or vendors

 Giving presentations on your work

 Formatting documents (Excel, Powerpoint, Word)

 Writing case studies of projects or clients

 Training staff on social media involvement

 Speaking at industry conferences or meetings

 Sitting through many demos of marketing tools & dashboards

 Setting up Google Alerts on key companies, people or products

 Sending thank you notes or emails to customers

 Reviewing metrics, metrics, metrics

 Reviewing reports with clients


Essential digital marketing tasks x mx solutions

Contact Us

X-mx Solutions

403, Atlanta Complex,

Gulbai Tekra Road, Ambawadi

Ahmedabad - 380009

Gujarat, India

Phone: +91-079-65413121

+91-079-40099190

Email: [email protected]

http://xmxsolutions.com


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