How to Write Product Description Like a Professional Copywriter

2. A good product needs a stunning description to attract potential customers and eventually compel them to make a purchase decision. Writing great productdescriptions is no easy task and even the most experienced writers struggle with writing good product descriptions at times. So, how to write a product descriptionthatcompels readers to buy the product? In this blog post, we discuss some best practices tocreate product descriptions thatsell. Importance of a Good ProductionDescription Did you know that 87% of potential customers read the product descriptionbefore making a purchase decision? It means that product descriptions are a deciding factor when it comes to buying something. Thus, you need to create easy-to-read product descriptions with complete product details, product features and bullet points toattract the idealcustomers. Elements of Killer ProductDescription

3. How to Write Product Description ThatSells A product description is more than just a short paragraph that explains your product. It is among the most important interaction points of ideal customers with your offering,so you need to make sure that it effectively targets your buyer personas’ wants, needsand preferences. Understand Your Target Audience and BuyerPersonasIdentifyyour target audience and consider what your ideal customers will like to see in your product. Instead of defining all product features, you need to focus onhighlighting product features that are most beneficial to your target audience. While writingproduct descriptions for your ideal buyer personas, keep these questions in mind to maintain a goodflow: How are your potential customers reaching yourpage? What type of interests, likes, and behaviours do theyhave? What will be the most interesting thing in your online store for thesevisitors? How will they explain your product to theirfriends? What product features will be most beneficial to your targetaudience? These questions will help you write product descriptions better than genericproduct copies. Focus on the Product Benefits (Not Just ProductFeatures) One of the most common mistakes writers make during product description writing isto place their whole focus on product features. While it is important to convey product features to your audience, it is much more important to highlight product benefits to potentialcustomersConsider how the product will solve a problem or how the product or servicewill improve your customer’s life. Highlight the main selling points in conjunction withtheir benefits at the start of the product description. You can also adopt the same strategy while writing product bulletpoints.

4. Adopt a StorytellingStyle People love to read a good story, especially when it relates to their life. Once youhave laid out all product benefits, weave them into an interesting story for your potential customers. Most modern buyers are emotional decision-makers, so you can use emotions in yourfavour.Set a scene about product history, traditional importance, how it came into being and how it aspired to improve your potential customer’s life. Portray your product orservice offering as the hero of yourstory. Write Natural Language With ConversationalTone Formal language is dry and gets boring in seconds! The 5-second rule applies togetting your potential customer’s attention for your product as well. Once you have a draft of your product description, read it out loud and see how it sounds to others. It shall sound like you are having a conversation with your friends. Avoid using too many complex terms and industry jargon to engage your audience successfully. A natural writing style coupled with a conversational tone will help you in grabbing the attention ofyourreaders and engaging them in youroffering. Include Power Words ThatSell Power words are a game changer when it comes to emotionalpurchase decision-making. Power words can boost your sales more than you everimagined.Pull out a list of power words from the internet and incorporate them into your product subtitles, introduction, bullet points and Call to action. Power words not only help in creating a sensation but also subtly convince your audience to take an action and buy yourproduct. Keep it Simple and Easy toRead Industry jargon, complex terms, and the use of too many metaphors are practices that easily kill your audience’s attention towards your offering. When writing product descriptions, remember that everything has to be simple yet attention-grabbing foryour audience.

5. Write short sentences and make the most of the white space to spread outyour message. Instead of jamming up your description with too much information, break down the description into short paragraphs, sub-headings, subtitles and bulletpoints. Optimize for SearchEngines Great product descriptions still need to face throat-cutting competition fromother companies. In such cases, SEO is your best bet to beat your competitors. Itis recommended that you update your product description with correct keywords andSEO practices to optimize for Search engines. Start by researching keywords and include them in your product description copy in the right places. Make sure that the following elements of your product description are optimized for searchengines: PageTitle MetaDescription Image AltTags Subheadings Product DescriptionCopy Include Good Good ProductVisuals Complement your product description copy with stunning images andattention-grabbing videos. Instead of displaying generic visuals, focus on using images and videos that depict the use of products in differentways. Finalize and Test Your Unique Product DescriptionTemplate There is no one-size-fits-all approach to writing product descriptions using a template.In fact, with time and practice, you will be able to develop your own version of the description template that suits your offering. Test your description by making a few different variations in the content. Here is a Quick Product Description Template Checklist to help your track yourproduct’s performance: Is the descriptionsolution-focused? Have you included powerwords? Does the content follow a storytellingstyle?

6. Is the contentconversational? Is your text supported by correct productvisuals? Have you included a Call toAction? Is the content optimized for searchengines? Include a Call toAction The process of writing product descriptions that sell is finished successfully only when you add a conclusion and a call to action. A non-conventional, powerful call to action can direct your reader’s decision-making in your favour. Create a concise, point, Callto Actionand test different versions of CTAs with yourproduct. AI Writer To YourRescue! Despite all the best practices, writing good product descriptions for so many productson your online store can become overwhelming. Instead of writing the content yourself, let our AI product description writer do most of the work for you. Writeme.ai productdescription writer is a great way to automate product description writing, so you canshift your focus on valueaddition. Write Product Description UsingAI