6 Remarkable Tips for Getting the Digital Marketing Strategy Right

1. 6 Remarkable Tips for Getting the Digital Marketing Strategy Right Nailing one’s strategy for digital marketing is paramount for growing one’s business in the future. With billions of active internet users worldwide, there is much demand for digital communications. Every digital touchpoint offers a digital business opportunity for any business. To stay competitive in this fast-evolving landscape, a business must be strategic and open-minded about future digital opportunities. The demand for digital communications has made the services of digital marketing agency Boston MA much more relevant. Most consumers are neglecting brick-and-mortar shops and picking up their laptops and mobile phones for shopping.

2. Digital marketing in current times is a great challenge; one has to juggle numerous mediums like SEO, PPC, social media, e-mail, content creation etc. But one can get the marketing strategy right by using the following tips: Make Make website website mobile This is the age of smartphones. In 2019, they accounted for 53% of website traffic globally. This has the implication that any business or its website must be ready to be mobile-friendly to exploit this surge. Studies have pointed out that customers who had a poor browsing experience on their mobile phones will not return to do business with the company. This means that if one’s website is tough to navigate on the phone, one can kiss any return customers goodbye. mobile- -responsive responsive To cater to the mobile audience, digital marketing company Boston must make the website mobile-friendly. Mobile-responsive websites will reformat their content to display clearly on mobile devices. Customers will spend more time browsing and purchasing rather than squinting and sighing. Conduct Conduct research To differentiate one’s business online, one must know the nature of one’s competitors. Becoming different will help drive more clicks from customers than rival businesses. Finding out the digital marketing strategy or rivals and the kind of competition they are offering can be done by a quick search on Google. Such a search will reveal what kind of blog content, imagery, and phrasing is used by competitors, as well as the reviews and reputation they have gained online. research on on competitors competitors Go Go for Blogs are at the heart of any digital marketing strategy. The fact is-with regard to business blogs, shorter is not always better. In-depth, longer blogs generate nine times higher success rates in gaining fresh customers compared to short blogs. So, always reconsider creating short blogs. for long long blogs blogs The average length of top-ranked content on Google is between 1140 and 1285 words. But the sorry part is that only 18% of the blog posts of

3. companies are above 750 words. So, to rank high on content, one must aim for the heights of at least 1200 words. Blogs can be about anything related to one’s business. Blogs can be used for anything from discussing one’s products to sharing industry tips. They help to enrich the experience of potential customers visiting company websites. Creating long blogs can reward the website with a top ranking on search engine result pages. Design Design e e- -mail E-mail marketing has a tremendous ROI of nearly 3600%- every $1 spent returns $36. E-mail campaigns can be in the form of automated responses to encourage consumers to return to one’s website by thanking them for making purchases. Consumers love to be appreciated; welcome e-mails have an 82% average opening rate. Another way e-mails can be used by digital marketing company Boston is for being pushy with customers who abandoned their shopping carts before completing the purchase. In fact, sending 3 such e-mails resulted in a 69% rise in purchases as opposed to sending only one e-mail. mail campaigns campaigns Use Use personalization personalization Becoming personal with customers is vital for digital marketing, particularly for e-mail marketing. Getting personal always succeeds, whether one is sending local deals, suggesting similar products, or mentioning the name of

4. customers. The fact is personalized e-mails produced 6 times higher rates of transaction compared to generic e-mails. For getting personal with customers, it is good to use conversational tones at all times. Net users are likelier to prefer a human voice response rather than an automated one. Consider an interactive quiz or a live chat feature on one’s website to make the website more personalized. The best part is that personalization is one of the cheapest tips for digital marketing, needing little investment if one is using some online tools. An example is using the names of customers and customizing content to their locations. Make Make use use of of remarketing remarketing One will often find that a product about which one browsed on the net will surface in one’s social media account as an advertisement. This is not an eerie coincidence; it is a feature called remarketing. This marketing technique uses tags called cookies to track past visitors to websites whenever they surf the net. Studies have found that remarketing is very effective. In fact, retargeted visitors are 43% likelier to complete the purchase. In sum, these are some top tips used by digital marketing agency Boston MA for effective digital marketing. Using these tips, one can make the maximum out of the fast-changing world of digital business.