A visual overview on how to make Content Marketing work more effectively for you.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
The number of internet users you potentially have access to
The Result? access.
Interruption marketing says bombard people with enough ads and enough might get through to give you a ROI
The average click-through rate of an ad on the Google Display Network is 0.4%.
For a Facebook ad is 0.051%
What is the alternative to shoving sales information into people’s faces?
Content Marketing people’s faces?
Content marketing informs your audience with relevant, entertaining and memorable information to gain greater visibility and trust that drive sales.
Example: entertaining and memorable information to gain greater visibility and trust that drive sales.
UNDERSTANDING – PROOF – FEEL GOOD
UNDERSTANDING: handle people want to understand how things work
PROOF: they want proof that what you’re talking about really works
FEEL GOOD: they want to have a good experience – easy, preferable entertaining and definitely memorable
UNDERSTANDING – InfoGraphics, Blogs, Articles, Animation and video
PROOF - White papers and case studies
FEEL GOOD - Visual communication and story telling
Re-purpose your content into different media formats for maximum exposure and return on investment:
Get your content to where your prospects and clients are looking for information by distributing it across multiple channels.
To avoid being overwhelmed, create a step-by-step Content Marketing Roadmap.
Step 1 Marketing Roadmap.: Create a piece of stunning content
When the time is right a prospect will give you permission to engage in a sales conversation.
On average, B2B marketers are spending to engage in a sales conversation.33% of their marketing budgets on content marketing.
54% say they will increase their content marketing spending in the next 12 months
9/10 to engage in a sales conversation.
Nine out of ten B2B marketers will be producing more content this year.
Which brings us back to the information overload problem. to engage in a sales conversation.
The answer? to engage in a sales conversation.
Create a great to engage in a sales conversation.Content Brand
A great Content Brand is self maximising – each published piece builds on top those before it, growing your fan base.
People will like your content and tell other people who will like your content. And they will tell others and so on…
In this way you significantly increase the likelihood of being at the right place at the right time when a prospect requires your services.
Liked this presentation? being at the right place at the right time when a prospect requires your services.
Imagine what we can do for you!
Brought to you by being at the right place at the right time when a prospect requires your services.WAKSTER
Masters of Visual Communication
Visit us at: www.wakster.com