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A visual overview on how to make Content Marketing work more effectively for you.

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2 4 billion the number of internet users

2.4 BILLION

The number of internet users you potentially have access to


144 billion total email traffic per day worldwide

  • 144 billion – Total email traffic per day worldwide

  • billion – Number of Google AdWords served per day

  • 1 billion – Number of monthly active users on Facebook

  • 175 million – Average number of tweets per day



The result

The Result? access.



Interruption marketing says bombard people with

Interruption marketing says bombard people with enough ads and enough might get through to give you a ROI


The average click through rate

The average click-through rate of an ad on the Google Display Network is 0.4%.

For a Facebook ad is 0.051%



Content marketing

Content Marketing people’s faces?


Content marketing informs your audience with

Content marketing informs your audience with relevant, entertaining and memorable information to gain greater visibility and trust that drive sales.


Example jess does all her own diy

Example: entertaining and memorable information to gain greater visibility and trust that drive sales.

  • Jess does all her own DIY







There are three needs your content should address

There are three needs your content should address: handle

UNDERSTANDING – PROOF – FEEL GOOD


Understanding people want to understand

UNDERSTANDING: handle people want to understand how things work

PROOF: they want proof that what you’re talking about really works

FEEL GOOD: they want to have a good experience – easy, preferable entertaining and definitely memorable


The content formats to use for each need

The content formats to use for each need are: handle

UNDERSTANDING – InfoGraphics, Blogs, Articles, Animation and video

PROOF - White papers and case studies

FEEL GOOD - Visual communication and story telling


The process starts with the creation of great


Re purpose your content into different media

Re-purpose your content into different media formats for maximum exposure and return on investment:


Content formats to consider are video animation

  • Content formats to consider are: maximum exposure and return on investment:

  • Video

  • Animation

  • InfoGraphics

  • Slides

  • Viral images

  • Apps

  • Games

  • E-books

  • PDF Downloads

  • Webinars


Get your content to where your prospects

Get your content to where your prospects and clients are looking for information by distributing it across multiple channels.


The channels are your website youtube vimeo

  • The Channels are: looking for information by distributing it across multiple channels.

  • Your website

  • YouTube, Vimeo

  • Pinterest, Behance, Tumblr

  • Slide Share, Pinterest, Instagram, Flickr

  • Facebook, Google+, Twitter, LinkedIn

  • Newsletters

  • Events

  • App stores



Step 1 create a piece of stunning content

Step 1 Marketing Roadmap.: Create a piece of stunning content


Step 2 re purpose the content in different

  • Step 2 Marketing Roadmap.: Re-purpose the content in different formats such as:

  • Video

  • Infographics

  • Presentations

  • Posters


Step 3 distribute the content through

  • Step 3 Marketing Roadmap.: Distribute the content through the appropriate channels:

  • Video – YouTube & Vimeo

  • Infographics – Pinterest, Behance & Tumbler

  • Presentations – SlideShare and Pinterest

  • Posters – Facebook, Twitter, Google+ & LinkedIn


There are four key tasks you need to perform

  • There are four key tasks you need to perform: Marketing Roadmap.

  • Engage in conversations with prospects and clients

  • Collect information on prospects and clients

  • Measure and analyse the content performance

  • Listen, learn and continue to publish great content


All this activity has four purposes to become

  • All this activity has four purposes: Marketing Roadmap.

  • To become a thought leader

  • To build relationships based on trust

  • Improve your search engine ranking

  • To give prospects the opportunity to enter your sales funnel



On average b2b marketers are spending 33 of their

On average, B2B marketers are spending to engage in a sales conversation.33% of their marketing budgets on content marketing.

54% say they will increase their content marketing spending in the next 12 months


9 10 nine out of ten b2b marketers will

9/10 to engage in a sales conversation.

Nine out of ten B2B marketers will be producing more content this year.



The answer

The answer? to engage in a sales conversation.


Create a great content brand

Create a great to engage in a sales conversation.Content Brand


Outstanding quality consistent look strong

  • Outstanding quality to engage in a sales conversation.

  • Consistent look

  • Strong differentiation

  • Totally engaging

  • Prolific publishing


A great content brand is self maximising each

A great Content Brand is self maximising – each published piece builds on top those before it, growing your fan base.


People will like your content and tell other

People will like your content and tell other people who will like your content. And they will tell others and so on…


In this way you significantly increase

In this way you significantly increase the likelihood of being at the right place at the right time when a prospect requires your services.


Liked this presentation imagine what

Liked this presentation? being at the right place at the right time when a prospect requires your services.

Imagine what we can do for you!

www.wakster.com


Brought to you by wakster masters of visual

Brought to you by being at the right place at the right time when a prospect requires your services.WAKSTER

Masters of Visual Communication

Visit us at: www.wakster.com

www.wakster.com

www.wakster.com


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