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VoxWaves A Revolutionary Mobile App to Track Advertising Effectiveness, Audience Measurement and Shopper Trends

Working of VoxWaves Market Research App - As an example, Jack has opened a bakery and wants to advertise on a local radio station, but is unsure how he will be able to track the investment of ad dollars in terms of sales.

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VoxWaves A Revolutionary Mobile App to Track Advertising Effectiveness, Audience Measurement and Shopper Trends

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  1. VoxWaves A Revolutionary Mobile App to Track Advertising Effectiveness, Audience Measurement and Shopper Trends

  2. Working of VoxWaves Market Research App As an example, Jack has opened a bakery and wants to advertise on a local radio station, but is unsure how he will be able to track the investment of ad dollars in terms of sales. VoxWaves does just that. Partnering with VoxWaves, his ad will have the VoxWaves watermark and when a customer listened to ad, with their mobile phone app running in the background, data is captured.

  3. VoxWaves can then push the customer a coupon, targeting the products or services mentioned in the ad. When the customer visits the bakery and uses the coupon, data is collected. After the purchase, VoxWaves can push the customer a short survey, requesting feedback about their purchase, their experience in the store, the effectiveness of the coupon.

  4. VoxWaves will then provide Jack with real time, customizable reports, about his radio ad, the coupon and the customer’s feedback. Using VoxWaves technology, Jack will be able to make informed decisions about continuing an existing ad campaign or developing future campaigns.

  5. VoxWaves technology can also answer more complex questions, questions about specific products. Sally owns a shoe boutique in an upscale shopping area. One of her wholesale reps wants her to offer a new product line and to do so would mean giving up valuable retail space. Would it be worth it. The wholesaler does some promotions early in the trial period, but Sally does not see much in the way of sales.

  6. Sally decides to run an ad on a local radio station and television station. She uses VoxWaves to collect data, just as Jack did. She offered a coupon, specific to the new product line and collected surveys after people visited her store. In the end, the data provided by VoxWaves, in addition to the customers’ surveys, provided Sally with enough real time data, organized in customizable reports to make an informed decision about whether to keep the new product line or to try something else.

  7. VoxWaves technology is scalable and useful for small business and large ones alike. Retail Coupon, shopping survey and retail survey can be customized to meet specific needs.

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