Online Business Development And Digital Marketing.

1. ”Online Business Development and Digital Marketing System”Bring it online! Presented By: Vishal Subhash Kadu(TYBSC c.s.), Baburaoji Gholap College, New sangvi, Pune 411027, Department of computer science.

2. Study Of Existing System: According to our analysis , there is such system available online But they are not providing whole online business services like Web Design ,Web Development and Digital Marketing all combined at one place so we have created this website platform to provide all services combined .

3. Problem Definition • As the tittle of our project ”Online Business Development and Digital Marketing System”Bring it online! It states the concept of our project . • The main problem with the traditional marketing is it cost much ,it is not affordable to start up Business . • Traditional Marketing not gives proper analytics and it have limited reach. • Thus we provide Online / digital Marketing Services to clients via developing, designing their business website and in the end we use digital marketing techniques to make them visible to related customers of their business.

4. Scope Of The Proposed System: • Our website which will offer services like Digital Marketing , Web Design and Development to the people whom doing their Business traditionally or away from online presence . • This website will help those business to bring it online or on internet completely or partially . Also We give them Digital marketing services so their business website will be more visible to online clients thus their revenue or profit will get increased. • Also via digital marketing we bring them into 1st page of Google search by using SEO SEM techniques of digital Marketing.

5. Modules Of Proposed System:

6. Project- ”Online Business Development and Digital Marketing System”important component : “Digital Marketing”

7. Agenda • What is Digital Marketing? • Why Digital Marketing Matters? • Types of Digital Marketing • What is SEO • Types of SEO • Off Page SEO • Off page SEO Activities

8. What is Digital Marketing If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. Or a simpler version… Digital marketing is any form of marketing products or services that involves electronic devices.

9. Why Digital Marketing Matters • To get this answer let’s compare digital marketing with the traditional marketing • Before digital marketing, there was traditional marketing. The method of marketing which uses books, magazines, newspapers, posters, radio, and TV broadcasting called Traditional marketing  • So, there are must be some drawbacks of traditional marketing, that’s why online marketing come into picture right?

10. Benefits of Digital Marketing over Traditional Marketing • Brand development • Client-specific marketing • Less Expensive • The audience can reach out to maximum • Easy to modify or change advertising once published • Speedy communication/ Saves time • Greater Engagement • The result can track and improve campaigns according to results

11. Categorization of Digital Marketing The 7 big categories of online marketing are: • Search engine optimization (SEO) • Search engine marketing (SEM) Paid • Content writing & marketing • Social Media Marketing (SMM) • Pay-per-click advertising (PPC) • Affiliate marketing • Email marketing

12. Search Engine Optimization (SEO) Definition: Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword It’s also called as Organic listing (Why is called Organic?) What is a keyword in SEO? Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries Keyword: covid 19 impact tracker Keyword Research: Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for Tools used for the Keyword research • Google Keyword Planner: https://ads.google.com/intl/en_in/home/tools/keyword-planner/ • Ubbersuggest: https://neilpatel.com/ubersuggest/ • Semrush: https://www.semrush.com/analytics/keywordmagic/start

13. Types of SEO • On page SEO • OFF page SEO On-page SEO and off-page SEO both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence. On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.  • On-page SEO looks at what your site (or your page) is about • Off-page SEO looks at how authoritative and popular your site is

14. Off page SEO Off-page SEO focuses on increasing the authority of your domain through the act of getting backlinks from other websites. So what is backlinks here? Backlink: A backlink is a link created when one website links to another Suppose website B is CMI website and website A is a any other website.

15. Off Page SEO Techniques • Blog Submission • Article Submission • Link Exchange • Press Release • PDF Submission • Search Engine Submission • Directory Submission • PPT Submission • Guest Posting • Forums Submission • Social Bookmarking

16. Thank You!