White Label Service—Why Should You Offer Online Reputation Management?

1. August 2, 2017 White Label Service—Why Should You Offer Online Reputation Management? For a business to succeed, it needs to know how well it is serving its customers. The good thing about the internet age is that business owners can easily search online how their customers feel. A negative reputation can be damaging, which is why many companies invest in online reputation management. Offering online reputation management to your clients can more than help you drive sales—it’salso a great way to earn your client’s loyalty. Why reputation management? You optimize your client’s websites because you want them to rank higher in search engine results, which in turn increases their online visibility. Online reputation management achieves Page | 1

2. similar results, but instead of search engines, you’re building your client’s reputation on major review sites. Imagine a potential customer doing a local search for an online review. The customer sees reviews for both your client and the competitor. What those reviews tell the potential customer will have a significant impact on his or her buying decision. If your client has a two-star rating while the competitor has four stars, the likelihood of that customer choosing your client isn’t very high. According to a survey, around 77 percent of customers read online reviews before they do business with the provider in question. Consumers today are looking to get the best deal and highest quality of service possible, and the best way for them to ensure this is to go through online reviews. With online reputation management, you can convince potential customers that your client is worthy of their business. How online reputation management helps your clients If you cater to startups and small and medium business enterprises, your local clients probably don’t have the marketing budgets of larger brands. That’s why it’s important to maximize your efforts where you can. By building a referral system, posting positive reviews, and concentrating on superior customer service on review channels, you will empower your clients to leverage their online reputations for customer and sales acquisition. Online reputation management is not a one-and-done affair—you don’t simply set up your client’s profile on a review site and then leave it to take care of itself. Continuous monitoring is required so your client can capitalize on review marketing opportunities, as well as quickly initiate customer recovery protocols if needed. With the right white label service, such as the online reputation management we provide at Virtual Group, you can do all this for so little. You won’t even have to worry about managing the workload yourself. Partner with us and you can focus on strengthening your relationship with your clients, while we deliver the work. Page | 2

3. About Virtual Group: The Virtual Group team is a white label service provider backed by a team of expert online reputation management professionals. With services that cover the entire internet marketing scope, consider us your one-stop shop for anything and everything that involves improving the online presence of your clients. Sources: The Definitive Guide to Online Reputation Management, Kissmetrics.com 77% of People Read Online Reviews Before Buying: Are They Finding You?, Business.com Page | 3