How Pay Per Click Companies Can Help Boost a Brand’s Online Presence with These Trends

1. September 18, 2017 How Pay Per Click Companies Can Help Boost a Brand’s Online Presence with These Trends Pay per click (PPC) continues to be a very relevant component in building a company’s brand presence online. This advertising tool helps make the brand become a lot more recognizable not only to their target market, but even beyond. Page | 1

2. Great things can be achieved through PPC, although this entails proper strategy and implementation. Some digital marketing agencies tend to overlook this fact on account of their preference for focusing on content instead. While that is well and good, this is not the only thing that they can do for the client’s brand. PPC, used in conjunction with digital content strategies, can significantly pull in a good number of new audience. Here are some of the more effective trends in PPC that agencies could do well to pay attention to, not only for 2017 but even beyond. More Characters, More Fun While the adage of having less is more actually bears a lot of truth to it, sometimes it’s also necessary to go for more. In the context of introducing a brand, setting it up, or actively campaigning for it, sometimes it’s better to present more details so that the target audience can relate to it more. The problem with PPC, however, is that you can only say so much because of the limited character count. That’s all a thing in the past now because Google has fortunately expanded their text cap on advertisements. This development is most certainly welcome, especially for small businesses that have yet to establish a clear brand image. Marketing agencies can help them make the most out of this improvement in Google’s features so they can create more efficient copies for the PPC ads. Use Live Data It used to be that PPC ads are only good for bite-sized information. Having a sense of mystery as to what the brand actually offers also used to have a great deal of appeal. Nowadays, however, people would like to know as much as they can in an instant. In this regard, using live data in PPC ads surely is going to be very helpful. Especially for those in the retail business, PPC can display crucial information like inventory, product availability, and Page | 2

3. even shipping data. Ultimately, of course, the kind of information being shared will have to be decided upon by the client. With proper guidance from the digital marketing companies, however, they can better decide on what kind of data to focus their resources on. Remarketing Advantage This tactic entails following an online user who had previously indicated an interest in the brand. By strategically showing up on the sites they visit following that of the brand, the online user can thus be exposed more to it. The more recognizable a brand is, the easier it is to transition from introducing a brand to actually closing a transaction. Companies like Virtual Group can help digital marketing agencies deliver this capability to businesses. About Virtual Group: Virtual Group offers a complete suite of digital marketing services, including web design, PPC, website audit, and more. We look forward to providing assistance to fellow digital marketing agencies that may need supplementary services to better help client businesses reach their marketing goals. You can rely on our experience and quality work. Sources: The Biggest Trends & Changes in PPC So Far in 2017, SearchEngineLand.com Pay-Per-Click (PPPC) Trends for 2017 and Beyond, Business2Community.com Page | 3