Content marketing is the prime component of digital marketing and content. B2B marketers need to catch the pulse of emerging B2B content marketing trends to address its challenges and leverage its opportunities effectively. Here’re some key trends to look out for in 2015 and beyond.
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Trends Businesses Should Focus On
Content marketing remains a top priority with B2B marketers, with 82% of B2B marketers using content marketing. To capitalize the emerging opportunities and address the challenges in B2B content marketing, marketers need to know its latest trends.
Here’re some key B2B content marketing trends to help you device a super content marketing plan.
B2B content marketing trends will push to gain an enriched understanding of its end users, their needs and desires, and provide personalized content marketing across devices, channels, localities, and branding.
Gaining a deeper understanding of the end users’ context can help content marketers distribute their promotional copy, offers, reviews etc. more effectively through location-specific advert display and newsfeed—prompting customer action.
Leverage Paid Marketing For Effective Engagement
B2B content marketing trends will incorporate paid marketing promotion in their content marketing strategy—leveraging an integrated content marketing strategy for maximum engagement with users.
Optimize Content Marketing For Mobile Devices
B2B content marketing strategy will increasingly work to provide a consistent and sophisticated digital experience across mobile devices.
B2B content marketing trends will include responsive websites, personalized content and offers, offline activities, and more—delivering a complete digital experience to engage business users.
Assess Your Content Marketing Effort
Less than 80% of B2B marketers are happy with their content marketing strategy assessment efforts.
B2B content marketing plan will look for effective dissemination of their valuable content through social media, native advertising, responsive technology, interactive marketing apps etc.
Around 62% of companies outsource their content marketing.
Businesses will increasingly opt for specialized marketing professionals experienced in optimizing content marketing through marketing tools, technologies, and platforms.
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