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5 Top B2B Content Marketing Trends Businesses Should Focus O

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Content marketing is the prime component of digital marketing and content. B2B marketers need to catch the pulse of emerging B2B content marketing trends to address its challenges and leverage its opportunities effectively. Here’re some key trends to look out for in 2015 and beyond.

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5 Top B2B

Trends Businesses Should Focus On


B2B Content Marketing Trends

Content marketing remains a top priority with B2B marketers, with 82% of B2B marketers using content marketing. To capitalize the emerging opportunities and address the challenges in B2B content marketing, marketers need to know its latest trends.

Here’re some key B2B content marketing trends to help you device a super content marketing plan.


Know Your Customers

B2B content marketing trends will push to gain an enriched understanding of its end users, their needs and desires, and provide personalized content marketing across devices, channels, localities, and branding.

Gaining a deeper understanding of the end users’ context can help content marketers distribute their promotional copy, offers, reviews etc. more effectively through location-specific advert display and newsfeed—prompting customer action.


Leverage Paid Marketing For Effective Engagement

B2B content marketing trends will incorporate paid marketing promotion in their content marketing strategy—leveraging an integrated content marketing strategy for maximum engagement with users.

  • Facebook has already partially nipped organic promotional posts in its newsfeed, while Twitter, LinkedIn have initiated sponsored ads interweaving it with organic posts.
  • Businesses will need to direct money, efforts, and professional expertise to the right content and platform to engage their targeted business consumers.

Optimize Content Marketing For Mobile Devices

B2B content marketing strategy will increasingly work to provide a consistent and sophisticated digital experience across mobile devices.

B2B content marketing trends will include responsive websites, personalized content and offers, offline activities, and more—delivering a complete digital experience to engage business users.

  • Mobile devices surpassed desktop usage in 2014, with users spending around 3.3 hours on the former every day.
  • Recent Google updates have clearly emphasized the importance of mobile-optimized sites by pulling up their ranking in search results—thanks to providing a wonderful user experience

Assess Your Content Marketing Effort

Less than 80% of B2B marketers are happy with their content marketing strategy assessment efforts.

  • B2B content marketing is dynamic and employs a plethora of marketing tactics and channels. This makes it complex for businesses to track and evaluate their content marketing ROI.
  • B2B content marketing trends will focus on:
  • Innovation in marketing data analytics tool, techniques, and expertise
  • Marketing automation tools to push real-time marketing
  • Marketing professionals well-versed with marketing metrics and tracking ROI

Get The Professionals

B2B content marketing plan will look for effective dissemination of their valuable content through social media, native advertising, responsive technology, interactive marketing apps etc.

Around 62% of companies outsource their content marketing.

Businesses will increasingly opt for specialized marketing professionals experienced in optimizing content marketing through marketing tools, technologies, and platforms.


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