seo and link building techniques for 2010
Download
Skip this Video
Download Presentation
SEO and Link-Building Techniques for 2010

Loading in 2 Seconds...

play fullscreen
1 / 36

SEO and Link-Building Techniques for 2010 - PowerPoint PPT Presentation


  • 495 Views
  • Uploaded on

SEO and Link-Building Techniques for 2010

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'SEO and Link-Building Techniques for 2010' - VerticalMeasures


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
seo and link building techniques for 2010

SEO and Link-Building Techniques for 2010

Thursday, January 14–2010

1 PM EDT

Speaker: Rand Fishkin, CEO, SEOmoz.org

viewing tips
Viewing Tips

Turn Off Pop-Up Blockers

Technical difficulties?

Click on “Help?” link

Use Q+A box

Submitting questions to speaker

Q+A session at end of webcast

Use “Ask a Question” box to submit questions

Send questions at any time

rand fishkin ceo seomoz org
Rand Fishkin, CEO, SEOmoz.org

Rand Fishkin is the CEO & Co-Founder of SEOmoz,

a leader in the field of search engine optimization tools, resources & community.

In 2009, he co-authored the Art of SEO from O\'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world.

He\'s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

seo and link building techniques for 20101

SEO and Link-Building Techniques for 2010

Thursday, January 14–2010

1 PM EDT

Speaker: Rand Fishkin, CEO, SEOmoz.org

slide6

Content in this Webinar

  • Long-Term vs. Short-Term Links
  • Strategies for Link Building w/ Viral-Targeted Content
  • Incenting Your Audience to Create Links for You
  • Scalable Partnerships & Licensing
  • Manual Link Acquisition Opportunities
slide8

Short-Term Link Value

  • Real-time links (Twitter & Facebook)
  • Social news links (Digg, Reddit, Delicious)
  • Manipulative tactics engines may devalue
  • New/emerging sites that may falter/disappear
slide9

Long-Term Link Value

  • Links on trustworthy web pages that stick around
  • Blogs, forums, news & content sites
  • Established partners, customers, personal sites
  • Content licensers & re-publishers
polling question 1
Polling Question 1
  • All websites benefit from link building; what I need to learn next is:
  • how to get more links myself
  • how to get better links myself
  • how to hire a good link building company
  • how to generate viral marketing for generating inbound links
  • how to out-link bigger budget competitors
slide14

It Evokes a “Need to Share” Emotion

Pride

Anger

Excitement

Surprise

Envy

Citation

Thoughtful

Confusion

slide18

Examples of Successful Viral Content

http://www.boston.com/bostonglobe/ideas/CIA_illusion/

slide19

Examples of Successful Viral Content

http://learn.genetics.utah.edu/content/begin/cells/scale/

slide20

Examples of Successful Viral Content

http://blog.okcupid.com/index.php/2009/09/14/online-dating-advice-exactly-what-to-say-in-a-first-message/

polling question 2
Polling Question 2

How do you manage your site’s SEO?

In-house SEO team

In-house SEO person

Use an SEO company

I work for an SEO company

slide22

Incenting Your Audience to

Create Links for You

slide34

Make the Links Natural

Contributed design!

questions
Questions?
  • http://www.verticalmeasures.com/

http://searchmarketingnow.com

[email protected]

http://twitter.com/SMNWebcasts

Next SMN webcast –

January 19th, PPC Testing & Optimization 2010: Best Practices

ad