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Seo and link building techniques for 2010

SEO and Link-Building Techniques for 2010

Thursday, January 14–2010

1 PM EDT

Speaker: Rand Fishkin, CEO, SEOmoz.org


Viewing tips
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Q+A session at end of webcast

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Rand fishkin ceo seomoz org
Rand Fishkin, CEO, SEOmoz.org

Rand Fishkin is the CEO & Co-Founder of SEOmoz,

a leader in the field of search engine optimization tools, resources & community.

In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world.

He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.


Seo and link building techniques for 20101

SEO and Link-Building Techniques for 2010

Thursday, January 14–2010

1 PM EDT

Speaker: Rand Fishkin, CEO, SEOmoz.org


Content in this Webinar

  • Long-Term vs. Short-Term Links

  • Strategies for Link Building w/ Viral-Targeted Content

  • Incenting Your Audience to Create Links for You

  • Scalable Partnerships & Licensing

  • Manual Link Acquisition Opportunities



Short-Term Link Value

  • Real-time links (Twitter & Facebook)

  • Social news links (Digg, Reddit, Delicious)

  • Manipulative tactics engines may devalue

  • New/emerging sites that may falter/disappear


Long-Term Link Value

  • Links on trustworthy web pages that stick around

  • Blogs, forums, news & content sites

  • Established partners, customers, personal sites

  • Content licensers & re-publishers


Polling question 1
Polling Question 1

  • All websites benefit from link building; what I need to learn next is:

  • how to get more links myself

  • how to get better links myself

  • how to hire a good link building company

  • how to generate viral marketing for generating inbound links

  • how to out-link bigger budget competitors





It Evokes a “Need to Share” Emotion

Pride

Anger

Excitement

Surprise

Envy

Citation

Thoughtful

Confusion





Examples of Successful Viral Content

http://www.boston.com/bostonglobe/ideas/CIA_illusion/


Examples of Successful Viral Content

http://learn.genetics.utah.edu/content/begin/cells/scale/


Examples of Successful Viral Content

http://blog.okcupid.com/index.php/2009/09/14/online-dating-advice-exactly-what-to-say-in-a-first-message/


Polling question 2
Polling Question 2

How do you manage your site’s SEO?

In-house SEO team

In-house SEO person

Use an SEO company

I work for an SEO company


Incenting Your Audience to

Create Links for You













Make the Links Natural

Contributed design!


Questions
Questions?

  • http://www.verticalmeasures.com/

http://searchmarketingnow.com

[email protected]

http://twitter.com/SMNWebcasts

Next SMN webcast –

January 19th, PPC Testing & Optimization 2010: Best Practices


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