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Seo and link building techniques for 2010

SEO and Link-Building Techniques for 2010

Thursday, January 14–2010

1 PM EDT

Speaker: Rand Fishkin, CEO, SEOmoz.org


Viewing tips

Viewing Tips

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Q+A session at end of webcast

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Rand fishkin ceo seomoz org

Rand Fishkin, CEO, SEOmoz.org

Rand Fishkin is the CEO & Co-Founder of SEOmoz,

a leader in the field of search engine optimization tools, resources & community.

In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world.

He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.


Seo and link building techniques for 20101

SEO and Link-Building Techniques for 2010

Thursday, January 14–2010

1 PM EDT

Speaker: Rand Fishkin, CEO, SEOmoz.org


Seo and link building techniques for 2010

Content in this Webinar

  • Long-Term vs. Short-Term Links

  • Strategies for Link Building w/ Viral-Targeted Content

  • Incenting Your Audience to Create Links for You

  • Scalable Partnerships & Licensing

  • Manual Link Acquisition Opportunities


Seo and link building techniques for 2010

Long-Term vs. Short-Term Links


Seo and link building techniques for 2010

Short-Term Link Value

  • Real-time links (Twitter & Facebook)

  • Social news links (Digg, Reddit, Delicious)

  • Manipulative tactics engines may devalue

  • New/emerging sites that may falter/disappear


Seo and link building techniques for 2010

Long-Term Link Value

  • Links on trustworthy web pages that stick around

  • Blogs, forums, news & content sites

  • Established partners, customers, personal sites

  • Content licensers & re-publishers


Polling question 1

Polling Question 1

  • All websites benefit from link building; what I need to learn next is:

  • how to get more links myself

  • how to get better links myself

  • how to hire a good link building company

  • how to generate viral marketing for generating inbound links

  • how to out-link bigger budget competitors


Seo and link building techniques for 2010

Link Building w/ Viral Targeted Content


Seo and link building techniques for 2010

Linkbait & Viral Campaigns


Seo and link building techniques for 2010

Why do People Link to Content?


Seo and link building techniques for 2010

It Evokes a “Need to Share” Emotion

Pride

Anger

Excitement

Surprise

Envy

Citation

Thoughtful

Confusion


Seo and link building techniques for 2010

Link-Targeted Content Process


Seo and link building techniques for 2010

Make it Easy to Share


Seo and link building techniques for 2010

Make it Easy to Share


Seo and link building techniques for 2010

Examples of Successful Viral Content

http://www.boston.com/bostonglobe/ideas/CIA_illusion/


Seo and link building techniques for 2010

Examples of Successful Viral Content

http://learn.genetics.utah.edu/content/begin/cells/scale/


Seo and link building techniques for 2010

Examples of Successful Viral Content

http://blog.okcupid.com/index.php/2009/09/14/online-dating-advice-exactly-what-to-say-in-a-first-message/


Polling question 2

Polling Question 2

How do you manage your site’s SEO?

In-house SEO team

In-house SEO person

Use an SEO company

I work for an SEO company


Seo and link building techniques for 2010

Incenting Your Audience to

Create Links for You


Seo and link building techniques for 2010

Links via Embedded Content


Seo and link building techniques for 2010

Give Your Users Ownership


Seo and link building techniques for 2010

Give Them an Ego Boost


Seo and link building techniques for 2010

Give Them Badges!


Seo and link building techniques for 2010

Scalable Partnerships & Licensing


Seo and link building techniques for 2010

Content, Technology & API Licensing


Seo and link building techniques for 2010

Partnerships, Exchanges & Trades


Seo and link building techniques for 2010

Examples


Seo and link building techniques for 2010

Manual Link Acquisition Opportunities


Seo and link building techniques for 2010

Manual Link Submissions/Requests


Seo and link building techniques for 2010

Choose Sites that are High Value


Seo and link building techniques for 2010

Make the Links Natural

Contributed design!


Questions

Questions?

  • http://www.verticalmeasures.com/

http://searchmarketingnow.com

webcasts@searchmarketingnow.com

http://twitter.com/SMNWebcasts

Next SMN webcast –

January 19th, PPC Testing & Optimization 2010: Best Practices


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