Beyond the usual link building
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Beyond The Usual Link Building

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Beyond the usual link building

Beyond The Usual Link Building

Presented by Arnie Kuenn

[email protected]

A few quick questions know your audience
A Few Quick Questions(Know your audience)

  • How many of you do NOT consider link building one of your primary functions?

  • How many of you think link building sucks?

  • How many of you are hoping to learn some easy, fast, inexpensive ways to get trusted links?

My background know your presenter
My Background(Know your presenter)

  • Have been building links for about 10 years

  • Formed Vertical Measures about 4 years ago

  • Primarily a link building company however everything is geared around marketing & SEO

  • We have 60+ clients

  • About 25% of our business is outsourcing from SEO & Web Development Agencies

Video creation
Video Creation

  • Video is a great marketing tool, but it doesn’t have to involve a film crew!

  • Produce your own simple videos

    • Choose your concept and targeted keyword phrase

    • Develop a simple script and create a PPT presentation

    • Use your own digital assets such as photos, logos, screen shots, etc. Use publically available assets too.

    • Convert the PPT to video using a variety of inexpensive software tools (We use Moyea’s PPT to Video Converter)

    • We then do a voice-over and add some background music

Video creation cont
Video Creation (cont.)

  • Here is an example (took about 8 total man hours)

    • Video Marketing Services Video

    • Google search for Video Marketing Services

    • Be sure to include your link in the description WITH the http://

Content or profile links
Content or Profile Links

  • There are many places where you can create public profiles or content pages for free.

    • Often they have good authority metrics

    • Some offer DoFollow links

    • The key is to create value-adding content & build links to those pages

    • Some examples:

      • Google’s Knol ( )

      • Hubpages (

      • Buzzle (

      • American Chronicle (

      • Squidoo, Scribd, RateItAll, Spoke, LinkedIn,, HotFrog, and many more....

Your clients suppliers the twist here is how you approach them
Your Clients & Suppliers(the twist here is how you approach them)

  • Ask your clients & suppliers for links!

    • Offer company shirts, gift cards, discounts, etc. or even a good old fashion reciprocal link

    • Send letters → via the US mail!!

    • Include an offer or request in your invoices

    • Use the phone! Set aside some time for a telemarketing campaign

    • Also: your local & national associations

      • Become a sponsor or make a donation, just make an offer

Contests promotions
Contests & Promotions

  • What makes a good contest?

    • A great offer or prize, valuable to the people you want to attract

      • Why should they put in the effort to have a chance to win?

      • Can you obtain sponsors to help you out?

    • Something reasonably innovative, not a “me too” contest

      • Avoid something your competitors have already done

    • Proper time frame, enough time to enter but not so long they lose interest

      • 3 days may be too short and in 30 days they may forget about you

    • Create a buzz, who will help you promote it and how?

      • Your panel of judges, press releases, LinkedIn, Twitter, Facebook, etc. Offer prizes to those who help you promote it.

    • Optimize every page!

      • Use keywords and think long term

Contests promotions cont
Contests & Promotions (cont.)

  • Small Companies can run contests!

  • Bridal Contest

  • Answer 3 questions:

    • Your engagement story

    • Your wedding day theme plan

    • What is special about your wedding that you shall win this free sponsorship?

  • Facebook Ad

  • Increased followers on Twitter through regular tweets at:


    • like:

Contests promotions cont1
Contests & Promotions (cont.)

  • Big Companies Too!

  • Major hotel chain has us working 6 different promotions

    • Attend a Motor Sports event, get a discount

    • Visit Disney, get a discount

    • Attend LPGA event, get a discount

    • Go to a Little League Baseball game, get a discount

    • Multi-night stay, get Double Rewards

    • Multi-night stay, get $50 Gift Card

Contests promotions cont2
Contests & Promotions (cont.)

  • Even Link Building Companies!

  • Vertical Measures’ contest

  • Boost Your Juice (

    • $5,000 Grand Prize and $1,000 for 2nd Place

    • Some what unique (submit video or essay)

    • 2 week duration

    • Recruited a panel of judges (who help promote it)

    • Offer “socialize prizes” (Rebecca Lieb)

That s a wrap
That’s a Wrap

My Contact Info:

Arnie Kuenn

[email protected]