Google Launches Shopping Insights
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On Tuesday, October 20th Google launched a new etl tools for retailers. The tool shows where, when, and how people are searching for products.

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Google Launches Shopping Insights

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Google launches shopping insights

Google Launches Shopping Insights

On Tuesday, October 20th Google launched a new etl tools for retailers. The tool

shows where, when, and how people are searching for products.

Their intention is for retailers to further understand consumer behavior and make

better decisions around their marketing and inventory strategies.

According to their release: “87% of shopping research happens online, 92% of

goods are still sold in retail stores

While looking at product interest by city and time, retailers can identify trends in

search queries and make changes to their business accordingly. Check out an

example about Black Friday and consoles last year:

This is powerful stuff when it comes to your business, particularly inventory and

local demand. Whether you are a manufacturer needing to send inventory to your

local markets, or a retailer looking for the closest inventory, Google Shopping

Insights can help.

If you are running Ad Words campaigns, use this tool to keep on top of real time

data to customize your campaigns for when your customers are searching. That

will save you money and increase your ROI. View More


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