On Tuesday, October 20th Google launched a new etl tools for retailers. The tool shows where, when, and how people are searching for products.
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On Tuesday, October 20th Google launched a new etl tools for retailers. The tool
shows where, when, and how people are searching for products.
Their intention is for retailers to further understand consumer behavior and make
better decisions around their marketing and inventory strategies.
According to their release: “87% of shopping research happens online, 92% of
goods are still sold in retail stores
While looking at product interest by city and time, retailers can identify trends in
search queries and make changes to their business accordingly. Check out an
example about Black Friday and consoles last year:
This is powerful stuff when it comes to your business, particularly inventory and
local demand. Whether you are a manufacturer needing to send inventory to your
local markets, or a retailer looking for the closest inventory, Google Shopping
Insights can help.
If you are running Ad Words campaigns, use this tool to keep on top of real time
data to customize your campaigns for when your customers are searching. That
will save you money and increase your ROI. View More