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Specialist in the processing and the analysis the data recorded in point of sale for more than 15 years, CERP suggest software datamining to manage your point of sales.

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OBSERVE

ANALYZE

DECIDE

Specialist in the processing and Analysis of information identified in point of sale

Page 1


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CERP, established in France and Poland east

Specialist in the processing and the analysis the data recorded in the points of sale since more than 15 years.

  • GesPri :

    • GesPri PFT

    • GesPri FDR

    • GesPri Multi Mag

    • GesPri Mag

  • OBSERVE

  • information at

  • the point of sale

GesAssort

EDITION

OF

SOFTWARE

Title

Title

GesLin

STUDIES

2. MEASURE

the recorded information and the client.

Modules de chaînage

Logique H / M / V

GesPromo

3. DECIDE

studies through files,

books presentation and our software suite..


Team work l.jpg

DISTRIBUTORS TEAM

5 persons

INDUSTRIALS TEAM

6 Persons

Team work

  • FIELD

  • 25 management persons

  • 300 pollsters

  • Dictionnary of 600 000 ean

  • 80 millions Data field collection

SOFTWARE

5 persons

SUPPORTS TEAM

Comptability : 5 persons

Production : 12 persons


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A Cerp food and non-food quality product dictionary

A daily mass information gathering capacity in-store

A tracking information on the net (online consumer, shop, articles and reviews...)

A team of expert at your ribs to accompany you in your decision making

Ergonomic

tools

Nomenclature,

typologies, attributes management

Decision support and analysis multi dimensional, powerful and easy-to-use tools

A client-oriented Organization: agility, adaptability, specialist service

Sample transparency

Consumer

view

Partnership

Park store coverage all circuits

More than 15 years of expertise

une SSII

  • Our Strenght

Page 4


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  • PRICE

  • CHAINAGE

  • ASSORTIMENT

  • PROMOTION

  • MERCHANDISING

  • PRICE

  • ASSORTIMENT

  • PROMOTION

  • MERCHANDISING

Software of decision-making aid

To understand your mix product

DATAMINING

SOFTWAREZ

QUANTITATIVES

SURVEY

QUALITATIVES

SURVEY

CONSULTING

ACCOMPAGNEMENT

FORMATION

To measure your forces and weaknesses by the perception of the point of sale

You to accompany in your decision-makings

  • PRICE

  • ASSORTIMENT

  • PROMOTION

  • MERCHANDISING

MYSTERY SURVEY

CONSUMER SURVEY

Page 5


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OUR SOLUTIONS TO MEASURE AND OPTIMIZE YOUR PERFORMANCES IN POINT OF WINDS

PRICE

To better include/understand your positioning price and those of your competitors

•  Chaining MN/ MDD/PPX

•   List closed

SET

To analyze the relevance of your set

•  Comparative /Th Reality eoric

•  Observatory of the national marks in Hardware Discount

•  Alignment rupture

  • PROMOTION

  • To measure performance of your promotions

  • Promotion Observatory in Hypermarkets

  •  Rate of installation PLV

  •  Follow-up of strong times

MERCHANDISING

To study your linear

•  Linear quali

•  Permanent PLV and furniture

•  Sequencing ray, plan of mass

MOSAIC

To include/understand your mix marketing in point of sale

•  Follow-up launching new products

• AD' Hoc questions


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SOFTWARE Of DECISION-MAKING AID TO BUILD, CONTROL AND MANAGE

GesPri :Construction and piloting of the margins, tariff management, simulation, optimization

GesAssort : Management of the sets, sizes of limps and collections, piloting of the performances

GesPromo: Construction of the promotional offer, estimated and real management of turnover

and margins

GesLin : Piloting of the margins by the optimization of your facing

GesProd:Management of the data bases chaining and cloning (Logical H/M/V)

- Logic H (Horizontal) you allows to work your chaining between your products and the products of competition.

- Logic M (Marketing) you allows to ensure a tariff coherence of the rise in range by chaining the products of different typologies (MN/MDD/1erPrix/Premium).- Logic V (vertical) you allows to ensure a tariff coherence between the products of weight, perfumes, sizes and different colours.


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CONSUMER

SURVEY

MYSTERY

CUSTOMER

  • Customer ans no customer survey

  • Product

  • - Price

  • - Product

  • - Promotion

  • - Merchandising

To know the reasons of their frequentation, their behavior of purchase

  • Shelf

- Cleanliness

- Establishment

- Set

- Employee

To understand the reasons of nonfrequentation and to know the behaviors of purchases

  • Store

  • - Outside

  • - Inside

  • - Concept, identity

  • Brand

  • - Place

  • - Notoriety

  • - Concept


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CERP FRANCE

66 route de Sartrouville

Parc des Erables - Bat.3

78230 Le Pecq

Phonoe : 01 30 15 17 03

www.cerp.fr

DISTRIBUTORS

INDUSTRIALS

Laurent ROSIER

Commercial Director Phone : 01 30 15 27 45 / 06 76 92 41 88

[email protected]

Stéphane PARAIN

Commercial Engineer

Phone : 01 30 15 68 00 / 06 42 11 37 11

[email protected]

Philippe HÉRON

Commercial Director

Phone : 01 30 15 68 04 / 06 75 24 51 22

[email protected]

Cécile BROUANT

Key Account Director

Phone : 01 30 15 23 32 / 06 77 78 01 76

[email protected]

GENERAL MANAGEMENT

Hugues LAFITTE

PDG CERP France

Phone : 01 30 15 17 03 / 06 08 35 01 92

[email protected]

Grégoire DALLE

Key Account Director

Phone : 03 28 04 09 57 / 06 74 38 59 36

[email protected]

Ludovic CASTELLIER

Key Account Director

Phone : 01 30 15 17 03 / 06 30 26 19 47

[email protected]

Fabien HENNEBO

Key Account Director

Phone : 01 30 15 68 03 / 06 77 20 88 10

[email protected]

Justine VAN DER PUTTEN

Key Account Manager

Phone : 01 30 15 23 34/ 06 77 20 76 73

[email protected]

Page 9


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