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MKT 571 Week 2 Quiz UOP New Tutorials

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MKT 571 Week 2 Quiz UOP New Tutorials

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  1. MKT 571 Week 2 Quiz By : www.UopeTutors.com Copyright. All Rights Reserved by www.uopetutors.com

  2. 1. Which of the following would consumers associate closely with a brand? • Brand attitudes • Points-of-difference • Customer focuses • Points of reference Find the quiz answers here MKT 571 Week 2 Quiz 2. What is the second stage of the consumer buying process? • Information search • Buyer satisfaction • Purchase decision • Evaluation of alternatives Copyright. All Rights Reserved by www.uopetutors.com

  3. 3. Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? • Segment attractiveness • Segment acid test • Needs-based segmentation • Marketing-mix strategy Quiz Answers just a click away MKT 571 Week 2 Quiz 4. Which other dimension is the VALS classification system based on besides consumer motivation? • Consumer retention • Consumer resources • Consumer support • Consumer beliefs Copyright. All Rights Reserved by www.uopetutors.com

  4. Find the final exam answers here MKT 571 Week 6 Final Exam 5. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? • Market membership • Industry membership • Category membership • Product membership 6. When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment? • Standard & Poor’s • Trade directories • Internet • Business associates Copyright. All Rights Reserved by www.uopetutors.com

  5. Want to see the complete Individual Assignment Check..?? Click MKT 571 7. Which of the following do brand mantras attempt to define? • Brand identity • Points of difference to other brands • Similarity to other brands • Brand equity 8. Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization? • Brand perceptual analysis • Brand positioning bull’s eye • Competitive analysis • Industry analysis Copyright. All Rights Reserved by www.uopetutors.com

  6. Complete Answers here MKT 571 Week 3 Quiz 9. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of? • Dimension to • Relationship to • Response to • Value to 10. Which market is known as the invisible market segment? • Asian American • Hispanic American • African American • Caucasian American Copyright. All Rights Reserved by www.uopetutors.com

  7. Want help? Click to download MKT 571 Week 4 Quiz 11. What other dimension helps market segments be measurable, substantial, accessible, and differentiable? • Actionable • Reasonable • Obtainable • Functional Complete Answers just a click away MKT 571 Week 6 Quiz 12. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics? • Seven • Nine • Eight • Two Copyright. All Rights Reserved by www.uopetutors.com

  8. 13. Which term describes the diverse needs of many ethnic market segments? • Multidiversity marketing • Multifaceted marketing • Mass marketing • Multicultural marketing Download Complete course MKT 571 14. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? • Elimination-by-aspects heuristic • Conjunctive heuristic • Lexicographic heuristic • Indirect heuristic Copyright. All Rights Reserved by www.uopetutors.com

  9. 15. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables? • Brand cannibalizations • Brand extensions • Perceptual mapping • Point-of-difference Want help? Click to download MKT 571 Week 2 Quiz 16. Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and • positioning • perceptual mapping • positive marketing • possession Copyright. All Rights Reserved by www.uopetutors.com

  10. Complete Answers here MKT 571 Week 4 Quiz 17. Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service? • Brand reference • Points-of-difference • Points-of-parity • Points-of-reference 18. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and • inflate • communicate • infuse • create Copyright. All Rights Reserved by www.uopetutors.com

  11. Want to download the Complete Assignment..?? Click MKT 571 19. Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization? • Direct • Undifferentiated • Niche • Concentrated 20. Which group is experiencing the fastest population growth today? • African Americans • Asian Americans • Caucasian Americans • Hispanic Americans Copyright. All Rights Reserved by www.uopetutors.com

  12. Download all Week MKT 571 21. Which of the following do marketers use to give consumers a special reason for them to purchase a product or service? • Product demand • Consumer response • Value proposition • Value-added produc About Author This article covers the topic for the University Of Phoenix MKT 571 Week 2 Quiz The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 2 Quizfrom UOP. Other topics in the class are as follows: Copyright. All Rights Reserved by www.uopetutors.com

  13. MKT 571 Week 1 Quiz MKT 571 Week 2 Quiz MKT 571 Week 3 Quiz MKT 571 Week 4 Quiz MKT 571 Week 5 Quiz MKT 571 Week 6 Quiz MKT 571 Week 6 Final Exam Want to check other classes..?? Visit: www.uopetutors.com Copyright. All Rights Reserved by www.uopetutors.com

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