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The Future of Market Research

Slideshow about The Future of Market Research by Tom De Ruyck

TomDeRuyck
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The Future of Market Research

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  1. 3 types of strategic focus (Tracey & Wiersema) Operational Excellence Product Leadership Customer Intimacy

  2. 3 types of strategic focus (Tracey & Wiersema) Operational Excellence Product Leadership Customer Intimacy Provide customers with personalized products that exceed expectations Provide customers with good, standard products at low cost Provide customers with high quality innovative products

  3. 3 types of strategic focus (Tracey & Wiersema) Operational Excellence Product Leadership Customer Intimacy Provide customerswith personalized products that exceed expectations Provide customerswith good, standard products at low cost Provide customerswith high quality innovative products

  4. Consumers are at the heart of our organisations

  5. Customers… Who are they?

  6. Let’s look at our customers…

  7. ? ? 4 things to remember about the new customer ? ?

  8. Consumers create content themselves…

  9. 57% A person from your contact list 14% A company

  10. Everyone is a critic/reviewer and the outcome may leverage your brand…

  11. ... or damage your brand

  12. ? • Perfect information • Consumer-generated • Trustworthy • Lightning fast • Fuelled by social media ? ?

  13. empowered ? ? ?

  14. Cultures were never so close

  15. Stimulation junkies. On the go, but 100% connected.

  16. Segmentation? Maybe contextually. Maybe.

  17. empowered • Globally in touch • Hyperfast learning • Raising bar of expectations • Segmentation = difficult ? ?

  18. empowered cosmopolitan ? ?

  19. What’s YOUR perfect restaurant experience like?

  20. 83%

  21. Different Country,Different Story

  22. Higher purchase intention for products co-created by peers. (van Dijk, 2012)

  23. empowered cosmopolitan ? • Sharing feedback • Walking in our shoes • Concrete business outcomes

  24. empowered cosmopolitan smart co-creator ?

  25. The paradox of choice.

  26. @tomderuyck

  27. empowered cosmopolitan smart co-creator • Rational overload • Emotional heuristics • Herd behaviour • Emotional sharing

  28. empowered cosmopolitan emotional smart co-creator

  29. ? ? 4 things to remember about the new customer ? ?

  30. empowered cosmopolitan emotional smart co-creator

  31. It’s the media, stupid!

  32. What’s the impact on companies?

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