AI-driven Insights Activation Chatbot

1. Why our Galvin Beats Siri How the Studio-team is preparing for the future Stef Nimmegeers, the Geek, InSites Consulting Ken Vanderbeken, the Codemaster, InSites Consulting Jilke Ramon, the Coach, InSites Consulting Tom De Ruyck, the Visionary, InSites Consulting

2. WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

3. “Automation and Artificial Intelligence will, over a period of time, replace the worst 75% of market research, leaving just the best as having a significant human component.” Ray Poynter NewMR WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

4. “Automation does indeed substitute for labor. However, automation also complements labor, raising economic outputs in ways that often lead to higher demand for workers.” Irving Wladawsky Berger WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

5. Artificial Intelligence VERSUS Intelligence Augmentation WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

6. MOST INNOVATIVE AGENCY. For now? WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

7. Linear versus Exponentialgrowth AMAZEMENT BUSINESS GROWTH DISAPPOINTMENT EXPERIMENTS TECHNOLOGY CAPABILITY TIME WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

8. WHAT DOES THIS MEAN FOR THE InsightActivation Studio? WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

9. 1. AUTOMATION “YOU’RE EITHER THE ONE THAT CREATES THE AUTOMATION OR YOU’RE gettingautomated” Tom Preston-Werner Founder GitHub WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

10. IMPROVED ACTIVATION FLOW THE RIGHT MESSAGE AT THE RIGHT TIME WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

11. 2. ARTIFICIAL INTELLIGENCE “Conversational interfaces willreplaceapps” Mark Zuckerberg CEO Facebook WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

12. Meet Galvin– Our very own Chatbot LUIS AI WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

13. Meet Galvin– Our very own Chatbot Case 2 Case 3 Case 1 SHOW ME THE LATEST NEW TILES “FIND ME SOME TILES ABOUT PACKAGING” LET’S MEET THE CONSUMER You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

14. Meet Galvin– Our very own Chatbot Case 2 Case 3 Case 1 SHOW ME THE LATEST NEW TILES “FIND ME SOME TILES ABOUT PACKAGING” LET’S MEET THE CONSUMER You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

15. Meet Galvin– Our very own Chatbot WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

16. WHAT CAN THIS BOT DO FOR US today ANSWER QUESTIONS PROVIDE INSPIRATION WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

17. MEMORY • PROACTIVE SUGGESTIONS ANSWER QUESTIONS 2.0 WHAT CAN THIS BOT DO FOR US tomorrow VOICE CONTROL PERSONALITY WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

18. “Ok Samantha, give me some Inspiration” WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

19. TOTAL IMMERSION IN THE consumerworld WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

21. THE END OF THE Powerpointreports IS NEAR! WHY OUR GALVIN BEATS SIRI GALVANIZEIbiza 2016

22. Challenge accepted?