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The global digital marketing sector was valued at $340 billion in 2020 and is projected to reach $640 billion by 2027, with emerging economies like India playing a major role in its growth. India has a media and entertainment market valued at INR 1.38 trillion and is the fastest-growing internet advertising market in the world, with a compound annual growth rate (CAGR) of 18.8% from 2020 to 2025. Rapidly expanding access to smartphones and 4G internet connectivity has led to a huge increase in the amount of digital content being consumed by the Indian population.
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