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Media and marketing approaches and industries have made a huge leap over the last decade, with digital media taking over the market rapidly. According to a recent report by u2018Dentsu-e4m Digital Advertising in India 2022u2019 consumers, as well as businesses, are turning to digital media for their marketing. This has pushed the Indian digital advertising industry to reach overwhelming growth. The report has projected that the Indian digital industry will reach Rs 35,809 crore by 2023 with a growth rate of will 29%. The contribution of Digital Media is projected to be 38% on par with television.
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