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National Black Yellow Pages. 2nd Most Referenced Source For People Of Color. Objectives. Most Comprehensive Reference Guide Preferred Source to Reach People of Color Recycle Money Back To The Community. History. Over 20 Years Old, Founded – 1984 Copyrighted And Privately Held

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National Black Yellow Pages

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National black yellow pages

National Black Yellow Pages

2nd Most Referenced Source For People Of Color


Objectives

Objectives

  • Most Comprehensive Reference Guide

  • Preferred Source to Reach People of Color

  • Recycle Money Back To The Community


History

History

  • Over 20 Years Old, Founded – 1984

  • Copyrighted And Privately Held

  • Home Office – Columbia, Maryland


Description

Originally In Book Format

Originally Perfect Bound, Canary Yellow Cover, 50 lb. Bond Paper

Now Internet Accessible

(www.NationalBlackYellowPages.com)

Description


Benefits

Benefits

Single Point of Contact

  • An International Network Of Consumers & Businesses

    Recycle Money Back To The Community

  • Buying From Businesses


Benefits cont d

Benefits (Cont’d)

Consumer Rewards & Discount Shopping

  • Earn Money And Discounts Shopping At Neighborhood And Internet Businesses

    Sales Commissions

  • Earn Residual Income Referring Family And Friends To Shop Where You Shop


Sections

Sections

  • Organization

  • - National Organizations - Landmarks & Museums

  • - Historical Colleges & Universities

  • Government

  • - Caucuses - Embassies

  • - Elected Officials - Appointed Officials

  • Business

    - Listings - Banner Ads


Target market

Target Market

  • Black U.S. Buying Power

  • 2004 - $679 Billion

  • 2010 - Projected At $1 Trillion

  • U.S. Data

  • 2003 - Black Population - 38.3 Million

  • 2002 - Black Owned Businesses - 1.2 Million


Target market cont d

Target Market (Cont’d)


Target market cont d1

Target Market (Cont’d)


Target market cont d2

Target Market (Cont’d)


Pricing strategy

Pricing Strategy

  • Free Advertising

  • Upgraded Advertising Competitively Priced

  • Free Representative Signup

  • Free Membership


Distribution channels

Distribution Channels

  • Individuals

  • Family/Friends

  • African American Consumers

  • Purchasing Agents

  • National Black Yellow Pages Leads

  • Internet Users

  • International Buyers


Distribution channels cont d

Distribution Channels (Cont’d)

  • Organizations

  • National Black Yellow Pages Leads & Listings

  • Fraternities & Sororities

  • Libraries & Schools

  • Government Agencies

  • Religious Bodies


Distribution channels cont d1

Distribution Channels (Cont’d)

  • Businesses

  • National Black Yellow Pages Leads & Listings

  • Minority Business Enterprise Officials

  • African American Business Owners

  • National Accounts


Sales promotions

Direct Mail

Regular Mail

E-Mail

Direct Sales

Representatives

- Conferences/Expos

- Conventions/Fairs

Bookstores

Direct Response

Telemarketing

- Leads

- Listings

Advertising

- Ethnic Publications

- Targeted Radio/TV

- Feature News

- Corporate Pubs

Sales & Promotions


Advertising options

Advertising Options


Advertising options cont d

Advertising Options (Cont’d)


Registration

Registration

  • Advertisers

  • Representatives

  • Members


Registration cont d

Registration (Cont’d)

Advertisers

  • - Free Advertising

  • - Competitively Priced Upgraded Listings


Registration cont d1

Registration (Cont’d)

Representatives

  • - Area Coordinator

  • - Acquires Designated Sales Area - Paid % Of Assigned Area Commissions

  • - Sales Manager

  • - Sponsors 1 Sales Representative - Paid % Of Sponsored Representatives

  • - Sales Representatives

  • - Free Signup - Markets Products & Services

  • - Paid % Of Advertising Sales


Registration cont d2

Registration (Cont’d)

Members

  • - Free Membership

  • - Discount Shopping At Neighborhood & Internet Businesses


Conclusion

Conclusion

  • Advertisers

  • - Connected To Growing Database Of Buyers Worldwide

  • - New Customers Eager To Purchase Products & Services

    - Low Or No Cost Advertising

  • Representatives

  • - Receive Commissions

  • - Additional Revenue Stream Without Cost Of Inventory

  • Members

    - Keep Money In Their Pockets.

    - Earn Cash For Something They Do Everyday…Shop!


Next step

Next Step

Register At

(www.NationalBlackYellowPages.com)

Or Mail Your Forms To:

National Black Yellow Pages

P.O. Box 2843

Columbia, Maryland 21045


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