Marketing of Services Marketing for Engineers ELE 4EMT George Alexander [email protected] www.latrobe.edu.au/eemanage Lecture 11 16 April, 2007 Business plan development lecture – 20/3 Competition/niche market Identify your competitors and the way they do business.
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A service is an instrumental activity performed for a consumer or a consummatory activity involving consumer participation in, but not ownership of, an organisation’s products or facilities.
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